Campaign Marketing Manager – Corporate, SLED

• Develop and execute integrated demand generation campaigns targeting Corporate and SLED audiences, driving awareness, engagement, pipeline, and revenue growth.

• Own campaign execution across multiple channels, including email, paid social, display, search, webinars, content syndication, ABM programs, events, and emerging digital channels.

• Partner closely with Sales and BDR teams to ensure marketing-generated leads are acted on quickly, campaign performance is continuously improved, and pipeline targets are achieved.

• Monitor campaign performance daily and proactively identify opportunities to improve lead conversion, engagement, and pipeline creation.

• Collaborate with Product Marketing and Content Team to translate business priorities into compelling campaign themes, messaging, and content offers.

• Support account-based marketing programs focused on strategic accounts and key growth opportunities.

• Work closely with Marketing Operations to ensure accurate tracking, reporting, attribution, and lead flow management.

• Maintain campaign calendars, project plans, and execution timelines while managing multiple concurrent initiatives.

• Leverage AI, automation, intent data, and emerging technologies to improve campaign efficiency, personalization, and scale.

• Continuously test, learn, and optimize campaign performance through experimentation and data-driven decision making.

• 3-5 years of successful B2B software demand generation or campaign marketing experience.
• Experience driving high-volume lead generation programs across multiple channels and audiences.
• Understanding of Corporate, SLED, or complex B2B buying environments is strongly preferred.
• Experience partnering directly with sales teams and operating with shared pipeline and revenue goals.
• Proven ability to manage multiple campaigns and priorities simultaneously in a fast-paced, high-growth environment.
• Strong analytical mindset with experience measuring, reporting, and optimizing campaign performance.
• Hands-on experience with marketing automation, CRM, and demand generation technologies such as Hub Spot, Salesforce, 6sense, Linked In Campaign Manager, Google Ads, and related platforms.
• Account-Based Marketing (ABM) experience preferred.
• Excellent project management, communication, and stakeholder management skills.
• Comfortable making decisions, driving initiatives forward, and operating with a high degree of ownership and accountability.

Demonstrates expertise in developing and executing integrated demand generation campaigns across multiple channels, with a strong focus on B2B software environments. Proficient in leveraging marketing automation and analytics to optimize campaign performance and drive revenue growth.

• B2B Demand Generation
• Account-Based Marketing (ABM)
• Campaign Performance Optimization
• Marketing Automation Experience Project Management

• Lead Generation
• Campaign Execution
• Data-Driven Decision Making
• Analytical Skills
• Performance Measurement

• Communication Skills
• Stakeholder Management
• Ownership
• Accountability
• Collaboration

• Corporate
• SLED
• B2B Buying Environments
• Demand Generation Technologies
• Campaign Management

• Hub Spot
• Salesforce
• 6sense
• Linked In Campaign Manager
• Google Ads