Product Marketing Manager

Ready to join a team that's all in? At Imprivata, we deliver unified access and security management programs that eliminate friction, empowering healthcare and mission-critical organizations to work smarter, faster, and more securely.

We believe work can be more than a job or task-it's a collective spirit; the type that emboldens creativity, embraces challenge, and fosters excitement. We are constantly raising the bar on what's possible, owning the outcome of our triumphs and trials, staying nimble amidst change, and cultivating an environment where we win together. Here, your ideas matter, your differences are celebrated, and your work drives real results-for your career, your teammates, and our customers.

When you join Imprivata, you embark on a shared journey of ambition and growth. We're committed to building an inclusive workplace where everyone feels valued and supported. If you're looking for a place to match your passion with purpose-and where every day you can make an impact-you'll find it here.

We are seeking a Product Marketing Manager to join our team. This is a remote opportunity based out of the United States.

The Product Marketing Manager, Modern MFA and Intelligent Access will own product marketing strategy and execution for Imprivata's advanced passwordless access capabilities, including modern MFA, passwordless authentication, adaptive access, identity verification, and intelligent access insights.

This global role will partner closely with Portfolio Product Marketing, Product Management, Sales, Sales Engineering, GTM teams, Revenue Marketing, Customer Success, and Sales Enablement to translate complex technical capabilities into clear market positioning, differentiated messaging, sales plays, launches, and field-ready enablement.

The ideal candidate is a strategic, commercially minded product marketer with strong cybersecurity and identity expertise, a deep understanding of CISO and security buyer priorities, and the ability to confidently lead executive-level and cross-functional discussions.

• Own positioning, messaging, and go-to-market (GTM) strategy for Imprivata's modern multi-factor authentication (MFA), advanced passwordless access, adaptive access, identity verification, and intelligent access solutions.
• Develop compelling value propositions and narratives that translate complex technical capabilities into clear business outcomes for CISOs and enterprise buyers, aligning solutions with identity security, Zero Trust, risk reduction, operational resilience, workforce productivity, and user experience.
• Lead GTM planning and execution for product launches and major releases, including audience segmentation, messaging, sales plays, enablement, content strategy, and activation to drive market adoption.
• Create and deliver sales enablement resources, including presentations, battle cards, competitive positioning, objection handling, FAQs, and value messaging to support customer conversations and revenue growth.
• Serve as the voice of the market by engaging with customers, prospects, partners, analysts, and field teams to gather customer insights, competitive intelligence, win/loss feedback, and market trends that inform product strategy and GTM priorities.
• Partner cross-functionally with Product Management, Revenue Marketing, Sales, Sales Engineering, Customer Success, and global GTM teams to align product strategy, roadmap priorities, campaigns, and field readiness.
• Measure and communicate GTM effectiveness through launch readiness, sales adoption, content utilization, pipeline influence, competitive insights, and other performance metrics, while maintaining expertise in identity and access management (IAM), MFA, passwordless authentication, adaptive access, Zero Trust, and identity security trends.
• Other duties as assigned and required

• Bachelor's degree in marketing, business, communications, technology, cybersecurity, healthcare administration, or related field preferred.
• 5+ years of experience in product marketing, solution marketing, cybersecurity marketing, identity and access management, enterprise software, or related…