Senior Marketing Manager

BRIDGE is ramping up its marketing engine, and we're looking for a versatile, senior marketer to own how it comes to life. This is a hands‑on generalist role: you'll shape and produce our content, manage our website, and deliver standout events, while running the marketing programs and operations that hold it all together. It's an ideal fit for a well‑rounded marketer who likes wearing multiple hats and taking real ownership across a lean, high‑impact team.

Range matters here more than specialization: we want someone who can move fluidly between producing a campaign, refreshing the website, running an event, and keeping the operational engine humming.

You'll work in close partnership with our Manager, Growth & Demand Generation, who owns the CRM as our system of record, sales operations and SDR orchestration, lead‑generation strategy, and the direction of our ABM and multi‑channel campaigns. You're the marketing‑side counterpart who brings those campaigns to life and owns the broader marketing execution around them.

• Own the content engine: set the editorial strategy and calendar, define the briefing and review process, and build the workflows that let contributors produce consistently at scale.
• Direct content support and creative resources to deliver assets on time and on brand.
• Partner with Product Marketing on the production of customer stories, sales collateral, and launch content.
• Maintain a central content library and ensure version control and brand consistency.

• Serve as the day-to-day owner of the company website, including content updates, page builds, landing pages, and ongoing maintenance.
• Coordinate with the design/creative agency on UX, design, and landing page creative.
• Manage SEO hygiene, site performance, and analytics instrumentation.
• Ensure the site stays current, on‑brand, and aligned with active campaigns and launches.

• Source, plan, manage, and execute the full calendar of marketing events (trade shows, conferences, webinars, field events, and customer gatherings) from concept through post‑event follow‑up.
• Own event logistics end to end: budgets, timelines, vendor and venue management, registration, staffing, collateral, and on‑site execution.
• Capture, route, and report on event‑sourced leads and pipeline.
• Measure event ROI and continuously refine the event mix based on performance.

• Own marketing’s use of our marketing automation and CRM platform, serving as the go‑to owner for building effective marketing lists, audience segmentation, and data‑driven targeting.
• Build and maintain marketing automation: workflows, nurture sequences, email programs, forms, and landing pages.
• Own marketing data hygiene, list quality, segmentation logic, and email deliverability so outreach reaches the right people and performs.
• Own the marketing reporting and attribution infrastructure (clean data and reliable dashboards) in coordination with Demand Generation, who owns the pipeline and revenue narrative.
• Support the evaluation, selection, and migration of martech/CRM tools as the stack evolves, and partner with the Demand Gen on platform governance (clear ownership of configuration, objects, and settings across marketing and sales ops).

• Operationalize multi‑channel and ABM campaigns designed with Demand Generation, building the target‑account lists, audiences, sequences, and tracking that bring them to life.
• Execute campaign setup, QA, launch, and reporting across channels.
• Provide the marketing‑execution horsepower that lets Demand Generation focus on strategy, targets, and pipeline.

• Act as the primary point of contact and project manager for external partners: the design/creative agency, PR/communications agency, freelancers, and event vendors.
• Manage scopes, timelines, deliverables, and budgets across vendors to keep work on track.
• Maintain vendor relationships and ensure work meets quality and brand standards.

• A well‑rounded marketing generalist with a proven track record across content, website, and events, plus the operational skills to…