Trade Marketing Manager

POSITION SUMMARY

As a manager-level position in the Trade Marketing department, the Trade Marketing Manager will develop and implement Trade Marketing initiatives for assigned area(s), aligning with company objectives, Central Category, Trade Marketing & Shopper guidelines, policies, and programs. The Trade Marketing Manager will serve as the liaison between Marketing, Innovation, Sales, and the assigned area(s).

• Design, implement, and execute channel/customer campaigns, objectives, Consumer / Category insight, Category, Trade & Shopper Strategy, methodologies, and global tools; manage brand performance; communicate, collaborate, and present information; provide recommendations based on data
• Define Business Strategy by Category; monitor unoccupied market niches; advise opportunities (i.e., quick profit, middle & long-term vision actions); propose criteria and calendar to product rationalization
• Develop, implement, and manage marketing initiatives, final marketing and advertising plan, and campaign launch; collaborate with assigned stakeholder(s) ; evaluate impact of innovation products implemented in the channel and customer; recommend strategy implementation
• Forecast new products, including rolling booking based on analysis; ensure analysis of sales volume, new customers, price, and profitability; generate Demand Planning for Campaigns, New Products, and Promotions
• Validate profitability of trading conditions; recommend pricing proposal; generate guidelines for prices; manage promotional and portfolio strategies, incentives, and project implementation
• Co-design Brand Activation Plan at POS; manage POP, merchandising, inventory, and new products/promotion availability; recommend shopper insights