Director of Growth

Director of Growth

Growth Marketing Phoenix, AZ (In Office)

Director of Growth – Build Growth That Helps More Families Access Healthcare

Healthcare shouldn't be something you worry about when taking care of your family.

That's why when you join Redirect Health, your healthcare costs nothing out of your paycheck—and the same is true for your spouse and children.

• No monthly premiums
• No deductibles
• No surprise medical bills

Most team members avoid tens of thousands of dollars in healthcare costs compared to traditional health plans.

This isn't a perk. It's part of our mission.

Redirect Health exists to make healthcare affordable for small businesses and people who can't afford traditional employer insurance.

We help real people navigate a system that is often confusing, expensive, and frustrating—and we do it with empathy, accountability, and simplicity.

If you want your work to matter to families every single day, you'll find purpose here.

At Redirect Health, our values guide how we show up for each other, our clients, and our members.

We do our best work when we:

• Obsess Over People – We are always helpful, friendly, and human
• Own It to Completion – If we take something on, we see it through
• Always Improve & Adapt – We learn quickly and adjust without ego
• Start with "Yes, We Can Help You" – We lead with solutions
• Succeed as a Team – We win through trust and collaboration
• Detest Waste & Unnecessary Complexity – We simplify to focus on what matters

Own and Scale the Company's Growth Strategy

Lead the development and execution of Redirect Health's integrated growth marketing strategy across all customer acquisition and brand channels. This role goes beyond paid media and requires ownership of the full growth ecosystem, including paid acquisition, SEO, social media, lifecycle marketing, content, user-generated content (UGC), partnerships, and emerging channels.

You will be responsible for identifying the highest-leverage growth opportunities, building scalable systems, and driving measurable business outcomes across individuals, families, SMBs, and brokers.

Responsibilities include:

• Develop and execute a comprehensive, multi-channel growth strategy aligned with company goals
• Own acquisition and growth initiatives across Meta, Google, SEO, social, email, content, UGC, partnerships, and future channels
• Evaluate and test emerging opportunities such as OTT/CTV, out-of-home, influencer partnerships, AI-driven personalization, and other scalable acquisition channels
• Continuously improve CAC, funnel conversion rates, ROAS, engagement, and customer acquisition efficiency
• Build scalable systems for experimentation, testing, optimization, and rapid iteration
• Align brand, growth, content, and customer experience into one cohesive growth engine

Drive Data-Informed Growth & Performance

• Create visibility into funnel performance, attribution, customer behavior, and marketing effectiveness
• Build and improve dashboards, forecasting models, and reporting systems that support executive decision-making
• Translate complex data into clear recommendations and actionable business insights
• Balance short-term acquisition performance with long-term customer value and brand growth
• Partner with Operations and Sales to improve attribution accuracy and pipeline visibility

Build & Lead the Next Generation Marketing Team

This role will play a key leadership role in building the future marketing organization at Redirect Health.

• Recruit, mentor, and scale a high-performing growth marketing team
• Build internal capabilities while reducing dependency on external agencies
• Help architect and operationalize an AI-enabled marketing organization using modern AI tools, automation, and agentic AI workflows
• Identify opportunities where AI agents and automation can improve marketing speed, personalization, testing, reporting, and operational efficiency
• Establish scalable processes, systems, and workflows that support long-term company growth

Improve the Customer Journey

• Identify friction points across acquisition, onboarding, engagement, and retention
• Improve customer experience and conversion through testing,…