Marketing Operations & CRM Specialist
Job in
Phoenix, Maricopa County, Arizona, 85002, USA
Listed on 2026-08-05
Listing for:
Kforce
Full Time
position Listed on 2026-08-05
Job specializations:
-
Marketing / Advertising / PR
CRM Systems & Management, Digital Marketing, Marketing Communications
Job Description & How to Apply Below
Overview:
We are working directly with the hiring manager on this search assignment. The Marketing Operations and CRM Specialist drives multi-channel marketing campaigns to support lead generation, customer engagement, and business growth. This role focuses on campaign execution, marketing automation, CRM administration, and cross-functional collaboration.
Key Responsibilities:
* Plan and execute integrated campaigns across email, digital, content, social, webinars, and events
* Independently build and deploy campaigns, workflows, segmentation, lead management processes
* Manage marketing automation workflows, lead nurturing, segmentation, and CRM (Hub Spot)
* Support ABM initiatives and partner with sales on targeted outreach
* Coordinate projects across teams, maintaining timelines and campaign calendars
* Support sales enablement through content and campaign alignment
* Track performance, analyze data, and optimize campaigns for ROI
* Will be owning the campaign marketing initiatives including the development of them
* BS degree in Marketing, Business or similar field would be ideal
* At least 4-7+ years of experience in B2B or B2C marketing, demand generation, or marketing operations
* Hands-on experience with either Hub Spot or Salesforce CRM marketing automation platform is required
* Strong experience building and deploying campaigns, workflows, segmentation, lead management processes, and reporting
* Experience in CRM administration and marketing automation platforms
* Experience with ABM and multi-channel marketing strategies
* Strong background in campaign execution, lead management, and reporting
* Strong analytical, organizational, and project management skills
* Ability to work cross-functionally and manage multiple priorities
Preferred
Skills:
* Hub Spot certifications
* Experience with lifecycle marketing, attribution, or B2B industries (technology, manufacturing, etc.)
Success Factors:
* Ownership of campaign execution and results
* Strong collaboration with sales and internal stakeholders
* Ability to leverage CRM and automation tools effectively
* Measurable impact on pipeline and growth
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