Vice President, Marketing - Arizona Region

Dedicated to innovative placemaking, Howard Hughes Communities is the real estate platform of Howard Hughes Holdings Inc. (NYSE: HHH) and is recognized for its ongoing commitment to design excellence and to the cultural life of its communities. Building on that foundation, we foster a culture of curiosity that empowers every employee to shape their own story within our organization.

The Vice President of Marketing for Howard Hughes’ Arizona Region will lead the strategy and execution of both corporate and community marketing for Teravalis, a 37,000-acre master-planned community in the West Valley that represents one of the largest and most ambitious development visions in the country—bringing to life a new standard for community, connectivity, and lifestyle in Arizona.

This role is responsible for leading the Arizona marketing team and building a differentiated, premium brand, while driving qualified demand, lead conversion, and absorption. The Vice President will bring a data-driven, strategic approach to marketing, ensuring all efforts translate into measurable business outcomes.

• Define and lead the brand vision, positioning, and promise for both corporate and community platforms
• Establish clear brand pillars and oversee development of a comprehensive brand book
• Position Teravalis as a premium, high-amenity, aspirational community

• Develop and execute a long-term, data-driven marketing strategy aligned with business goals and clear target audience demographic profiles
• Responsible for creating an annual marketing plan to provide strategic guidance corporately, to the Arizona region team and for the homebuilders.
• Apply deep understanding of consumer behavior and decision-making in residential real estate
• Translate insights into strategies that improve conversion from awareness to purchase

• Own the full marketing funnel from awareness through conversion
• Drive high-quality lead generation across digital, experiential, and partnership channels
• Implement strategies to nurture long-lead buyers and improve conversion rates
• Align marketing performance directly with sales outcomes and absorption targets

• Create marketing programs that bring the community to life and drive onsite traffic, including compelling on-site experiential events that attract the target audience and showcase the distinct community brand position.
• Develop compelling narratives around vision, lifestyle, and early adopter appeal
• Ensure the customer experience aligns with the brand promise

• Lead a realtor engagement strategy to drive awareness and sales
• Partner with homebuilders to align marketing efforts and accelerate lot absorption
• Position Teravalis as a top-tier destination for builders and agents

• Align with Howard Hughes Communities corporate marketing initiatives and policies
• Elevate corporate brand through PR, communications, and thought leadership
• Build credibility and trust with partners, municipalities, and the broader market

• Lead and manage external agencies to ensure strategic alignment and performance accountability
• Ensure agency creative and content aligns with the community’s unique brand positioning.
• Drive focus on outcomes over activity

• Oversee advanced digital marketing and media strategy, including use of AI-driven tools
• Continuously optimize marketing channels for efficiency, targeting, and engagement

• Set and manage the annual marketing budget to maintain maximum performance while staying within financial parameters.
• Establish and manage KPIs tied to business results (traffic, leads, conversion, sales)
• Drive a culture of discipline, accountability, and continuous optimization

• A clearly defined, differentiated Teravalis brand with strong market recognition
• Measurable improvement in qualified leads, traffic, and conversion rates
• Increased absorption pace and builder engagement
• A marketing organization that is strategic, disciplined, and…