Creative Ops Lead

Creative Ops Lead — Brand, Content Systems & AI Workflows

Remote
· Contractor
· Long‑term opportunity

New ERA Digital Marketing helps painting contractors across the U.S. and Canada grow through paid ads, appointment booking, and better growth systems.

We are not building a generic content machine. We are building a founder‑led, proof‑driven content system that helps painting contractors trust us before they ever book a call. Our content cannot sound generic. It cannot be random posts for the sake of posting. It cannot be AI‑generated content with no judgment behind it. It has to come from real market signals, client proof, sales conversations, contractor pain points, founder perspective, and performance feedback.

That is why we are hiring a Creative Ops Lead.

This role is for someone who can help turn raw ideas, sales insights, client wins, founder notes, Looms, comments, DMs, and AI‑assisted drafts into a clean content operating system. This is not just a content creator role. This is not just a video editor role. This is not a social media scheduler role. You are here to help build the system behind the content.

Make Daniel the strategic voice, not the content operations bottleneck. You will help capture signals, organize ideas, create briefs, support AI‑assisted scripting, coordinate editor handoff, manage revisions, protect brand quality, and feed performance learnings back into the next content cycle.

• Content signal intake
• Weekly idea backlog
• Content pillars and series organization
• AI‑assisted scripting workflow
• Founder recording briefs
• Editor briefs
• Revision workflow
• Publishing coordination
• Content reporting
• Creative refresh cadence
• Brand governance support
• Paid / organic creative learning loop
• Documentation of the creative operating system

Good creative operations is not just posting more. It means the right ideas move through the system without Daniel having to rebuild the strategy every time. A strong creative system:

• captures real signals
• turns those signals into useful ideas
• creates clear recording briefs
• gives editors better direction
• keeps revisions organized
• protects brand quality
• uses AI without blindly trusting it
• tracks what works
• improves the next cycle

The best person for this role knows how to create structure without killing the voice.

We use AI. We want to use it more. But AI does not own the brand. AI can help with:

• research
• signal clustering
• first‑pass hooks
• outlines
• caption drafts
• repurposing ideas
• summaries
• QA checks

Human judgment owns:

• truth
• taste
• founder voice
• brand meaning
• claims
• proof
• offers
• positioning
• final public-facing approval

If you blindly trust AI output because it sounds good, this is not your role. Your job is to use AI backstage while protecting the quality of what goes on stage.

You understand NEW ERA’s market, offer, audience, proof, voice, and current content workflow. You audit the current content system. You identify where ideas are coming from, where they get stuck, what Daniel still has to do manually, and what needs to be cleaned up first. You help create the first clean version of:

• signal intake
• idea backlog
• founder recording brief format
• editor brief format
• weekly content workflow
• content review process

The weekly content workflow is cleaner. Daniel has clearer recording briefs. Editors receive better direction. Revisions are easier to manage. AI is helping with drafts, summaries, hooks, and repurposing without lowering quality. Performance learnings are being captured.

There is a repeatable content operating rhythm. The team knows what ideas are approved, what Daniel needs to record, what editors are working on, what is ready for review, what is published, and what should be learned from performance. Daniel is still the strategic voice. But he is no longer the content operations bottleneck.

You do not need to be an expert in every tool, but you should be comfortable learning and working inside tools like:

• Click Up
• Google Drive
• Google Docs
• Google Sheets
• Loom
• Canva
• Cap Cut
• Descript
• ChatGPT
• Claude
• Meta Business Suite
• Social scheduling tools
• AI /…