Director of Sales And Marketing

Ou client is one of the largest and most iconic performance driving schools in the world, operating a 450+ acre purpose-built facility in Chandler, Arizona.

Originally founded in 1968, they blend a deep motorsports legacy with a modern, experience-driven brand centered around high-performance driving, automotive enthusiasm, and unforgettable customer experiences.

Today, the company serves a diverse customer base including:

• Automotive enthusiasts and aspiring racers Corporate groups and experiential event clients
• OEM partners, including its role as the Official Driving School of Dodge SRT
• Government and specialty training organizations
• Automotive clubs, sponsors, and enthusiast communities

With continued investment, evolving partnerships, and expanded programming, the company is positioned as a premium experiential brand and destination, not simply a driving school.

The company is seeking a hands‑on director of sales and marketing to lead its next phase of commercial growth, customer acquisition, and brand evolution.

This leader will be responsible for increasing class enrollment, driving revenue growth, expanding brand awareness, and building a more aligned, performance-driven commercial organization.

This is a highly visible leadership role within a growing entrepreneurial business. The ideal candidate is equally comfortable building strategy, collaborating across teams, and rolling up their sleeves to execute initiatives that drive growth.

The company is not a large corporate marketing organization. It is a passionate, evolving business with significant opportunity. Success in this role will require grit, adaptability, creativity, and a willingness to wear multiple hats while helping elevate every aspect of the customer experience.

• Increasing enrollment and maximizing utilization across programs and experiences
• Building and executing an integrated annual sales and marketing plan tied to measurable growth objectives
• Expanding corporate events, sponsor ships, partnerships, and experiential revenue streams
• Increasing brand awareness and market relevance following the company’s rebrand
• Strengthening alignment across sales, marketing, operations, and leadership
• Enhancing the customer experience to drive repeat business, referrals, and long-term loyalty

This leader will help shape how customers experience the brand, creating an unmatched destination for drivers, automotive enthusiasts, and customers seeking memorable high-performance experiences.

• Lead the company’s commercial growth strategy with accountability for revenue generation, utilization, and customer acquisition
• Develop and execute sales strategies and promotional initiatives that increase enrollment and improve occupancy across programs
• Optimize inbound sales processes while identifying opportunities for outbound business development and partnership growth
• Build accountability and visibility into pipeline activity, conversion metrics, forecasting, and performance reporting
• Partner with leadership on pricing strategy, promotional calendars, target audiences, and revenue objectives
• Support growth across corporate events, sponsor ships, dealer relationships, track rentals, and experiential partnerships

• Lead the marketing function across digital, content, social media, PR, partnerships, and experiential activations
• Own and evolve the company’s brand positioning, voice, and market presence to increase awareness and demand
• Develop integrated campaigns that drive customer acquisition, engagement, conversion, and repeat business
• Expand brand reach through influencers, enthusiast communities, partnerships, and events
• Partner closely with Dodge, OEM partners, sponsors, agencies, and PR teams to maximize brand exposure and alignment

• Develop annual commercial plans across product, pricing, promotion, and customer experience
• Evaluate the full customer journey to improve conversion, satisfaction, referrals, and repeat business
• Help elevate the on-site experience and strengthen the company’s premium, hospitality-driven…