Ecommerce Manager

Ecommerce Manager (E-Commerce, DTC, Shopify) Phoenix, Arizona | Full-Time | On-Site

Based in North Phoenix, Spellbinders inspires crafters and DIY’ers to pursue a creative life by offering die cutting machines and related products they can use to create beautiful handmade cards, scrapbook layouts, and other handcrafted projects. Spellbinders product lines include more than 2,500 products, allowing crafters, hobbyists, artists, and teachers to create one-of-a-kind, beautiful art projects. Check us out at

We are seeking an energetic and entrepreneurial eCommerce Manager to help drive and optimize our direct-to-consumer (DTC) e-commerce business. Reporting to the Director of eCommerce & Digital Marketing, you will be a key contributor to our Shopify-powered storefront, working to enhance the customer experience, grow online revenue, and execute day-to-day digital operations in partnership with the rest of the eCommerce team.

Day to day, that work spans Shopify site and mobile experience, email marketing, SMS, SEO, and conversion rate optimization (CRO) — keeping digital efforts aligned with company goals and vision.

You’re a data-informed doer who takes pride in the details — someone who notices when a product description is off, digs into why a campaign under performed, and proactively finds ways to improve. You’re comfortable juggling multiple priorities, collaborating across teams, and taking ownership of your work without waiting to be told what to do next.

You bring a customer-first mindset to everything you do — from how a product page is merchandised to how an email lands in someone’s inbox. You thrive in a structured environment, communicate clearly, and bring genuine enthusiasm for the craft community and the Spellbinders brand.

• Bring energetic, entrepreneurial flair to the strategic planning and execution of marketing programs that drive awareness, differentiation, and product demand
• Develop and execute omni-channel strategy across digital channels — site, mobile, email and partner with social, affiliates, and SEM owners — to align with company goals.
• Create and manage the timing, execution, and communication of the digital promotional calendar and programs for Spellbinders; ensuring all promotions are consistent with the brand profile

• Manage merchandising and visual marketing by defining the merchandise strategy, promotional calendars, brand marketing execution, and success metrics
• Manage online merchandise presentation and execute effective product positioning based on sale, inventory, newness, and trends
• Monitor website usability and the customer experience in partnership with a 3rd party vendors; collaborate on site enhancements
• Manage new initiatives that improve site performance, merchandising options, engagement, and conversion — including page redesigns, UX A/B testing and analysis, SEO optimization, and evaluation of new 3rd party vendors

• Prepare regular performance reports and dashboards
• Analyze all eCommerce business reporting, including web analytics, competitor monitoring, and ad hoc reports, presenting findings to senior team members
• Identify trends, opportunities, and areas for improvement based on data insights
• Use reporting insights to help shape future marketing strategy alongside the Director of eCommerce & Marketing

• Support the day-to-day operation of our marketing technology stack — including Shopify, Klaviyo, Postscript, and Triple Whale — assisting with automations, integrations, and reporting accuracy alongside the broader marketing team
• Help troubleshoot technical issues across email/SMS platforms and analytics tools, partnering with IT as needed
• Contribute to the evaluation of new marketing technology and platform integrations that support the broader ecommerce and marketing strategy

• 4–6 years of e-commerce or digital marketing experience, ideally in a direct-to-consumer (DTC) or retail brand environment
• Bachelor’s degree or equivalent practical experience
• Hands-on experience with Shopify (or Shopify Plus)…