Digital Marketing Manager

Help Us Change the Trajectory of America's #1 Killer

Every 39 seconds, someone in the U.S. has a heart attack and more than 90% of them are preventable. At HealthspanMD, we believe no one should die of a heart attack, ever.

Founded by Dr. Robert Todd Hurst, a Mayo Clinic–trained preventive cardiologist, HealthspanMD is the first (and only) premier medical practice focused on the prevention and reversal of heart disease. Our members don't just get data they get results: reversed disease, avoided procedures, and added years of strong, sharp, independent living.

Today, HealthspanMD serves members throughout the United States and Canada through our physician-led practice roughly 35% of our members travel to us from out of state because they can't find what we do anywhere else. Our marketing engine is already running bi-weekly webinars led by Dr. Hurst, an established podcast, an active You Tube channel and social presence, proven digital advertising funnels, and a growing community footprint in Phoenix.

You won't be starting from scratch you'll be stepping into an organization with real traction and taking it to the next level.

We're looking for a Digital Marketing Manager who wants their work to mean something. This isn't a role where you'll optimize click-through rates for a product no one needs. Every lead you generate, every webinar you produce, and every community partnership you build could quite literally save someone's life.

• Managing and collaborating with other contractors and team members
• Finding, vetting and managing new contractors

• Direct all organic content across social media (Instagram, Facebook, Linked In, Tik Tok, etc), You Tube, and The Healthspan Podcast
• Produce content end-to-end
  : video clips from long-form footage, behind-the-scenes practice content, “what it's like to be a member” storytelling, and patient testimonial capture and showcasing
• Lead and coordinate an outsourced creative team
  : videographer, graphic designer, and marketing/social media VA for editing, caption creation, and publishing
• Schedule, organize, and manage podcast production and distribution
• Manage community engagement
  : comments and DMs across all social platforms and You Tube with the help of a Marketing VA
• Maintain brand voice consistency and clinical accuracy across every touchpoint (in partnership with our physicians)
• Own all paid media strategy and performance across Meta and Google, working with dedicated media buyers to optimize targeting, creative, keywords, audiences, and geography
• Lead landing page building, maintenance, and conversion rate optimization alongside our web team
• Test and report on what's working: CAC, cost per qualified call, and funnel conversion rates are your scoreboard
• Manage lead flow within our CRM
  : ensure every lead is properly captured, organized, and tagged as it enters the system
• Build, monitor, and troubleshoot marketing automations so no lead falls through the cracks
• Partner with the sales team (setters and Member Advisors) to ensure smooth marketing-to-sales handoff

• Produce and run our bi-weekly Heart Disease Reversal Webinar
  , led by Dr. Hurst
• Own the full webinar tech stack: registration pages, thank-you pages, reminder automations, replay page deployment, and post-webinar email sequences with the assistance of a marketing VA
• Continuously analyze and make changes to improve webinar KPIs: registration rates, show-up rates, and booked-call rates

• Write and produce a monthly newsletter featuring a HealthspanMD “hot topic,” podcast highlights, member success stories, and other relevant information for our audience (also with the help of graphic designers, a marketing VA, etc).
• Write and manage indoctrination and engagement email sequences that are sent to every new lead
• Own list health, deliverability, and campaign performance

• Own the main website
  : keep messaging, programs, team bios, and offers current and conversion-focused
• Direct SEO improvements when indicated

You’ll know you're succeeding if you've:

• Built a deep understanding of our members,…