Director of Marketing & New Business Development

Mass Media Marketing, Advertising, PR is a fast-growing advertising and public relations agency headquartered in Las Vegas, NV, with offices in Phoenix and Orange County. We are a results-driven, award-winning firm with deep expertise in the hospitality, consumer services, and healthcare sectors. We work in an open environment where ideas are shared across all disciplines, and there are ample opportunities for advancement based on excellence.

We’re looking for an experienced Director of Marketing & New Business Development to serve as the marketing leader for Mass Media as a company. This individual is responsible for developing and executing the agency’s annual marketing strategy, managing the Mass Media brand, overseeing all agency marketing initiatives, and driving new business development. Success in this role requires a sophisticated understanding of integrated marketing communications and the ability to apply that expertise to grow Mass Media’s brand and business.

The ideal candidate understands how advertising, public relations, social media, digital marketing, media planning, creative, content marketing, events, and brand strategy work together to build awareness, generate demand, and drive business growth. They are equally comfortable developing marketing strategies, leading brand initiatives, networking with senior executives, and identifying new business opportunities.

Lead the marketing strategy and execution for Mass Media’s brand by:

• Developing and executing the agency’s annual marketing plan.
• Serving as the steward of the Mass Media brand, ensuring consistent positioning, messaging, and market differentiation.
• Leading the agency’s positioning, messaging, and brand evolution.
• Overseeing all agency marketing initiatives, including:
  • Website strategy and optimization
  • Content marketing
  • Email marketing
  • Social media
  • Public relations
  • Thought leadership
  • Executive visibility
  • Award submissions
  • Speaking opportunities
  • Case studies
  • Event marketing
  • Brand partnerships
• Leading Mass Media’s marketing team.
• Leading Mass Media’s annual marketing calendar and campaign execution.
• Monitoring marketing performance and recommending improvements based on analytics and business results.
• Identifying innovative marketing opportunities that strengthen the Mass Media brand and increase awareness.

• Develop and execute the agency’s annual business development strategy.
• Identify and qualify prospective clients aligned with Mass Media’s growth objectives.
• Build and maintain a healthy pipeline of qualified opportunities.
• Research organizations experiencing growth, leadership changes, acquisitions, funding events, or other indicators of marketing opportunity.
• Develop relationships with C-suite executives, marketing leaders, and referral partners.
• Schedule and lead introductory meetings with prospective clients.
• Represent Mass Media at networking events, conferences, trade associations, and community organizations.
• Lead and collaborate with agency leadership on proposals, presentations, and RFP responses.
• Maintain CRM accuracy and business development reporting.
• Meet monthly, quarterly, and annual business development goals.

• Manage the sales pipeline from lead generation through contract execution.
• Coordinate discovery meetings and qualification calls.
• Develop meeting strategies and agendas.
• Lead a team to collaborate with internal teams on proposals and presentations.
• Lead follow‑up communications throughout the sales process.
• Track pipeline health, conversion metrics, and revenue forecasts.
• Provide regular reporting to executive leadership.

Success in this role will be measured by:

• Growth and visibility of the Mass Media brand
• Execution of the annual marketing plan
• Website traffic and lead generation
• Thought leadership and media visibility
• Social media growth and engagement
• Speaking engagements and industry recognition
• Award submissions and wins
• Marketing campaign performance

• Qualified opportunities generated
• Executive meetings secured
• Proposal activity
• New client acquisition
• Revenue generated
• Pipeline value and conversion…