Head of Marketing & Communications

# Head of Marketing & Communications## Arizona Sports & Events Alliance•### @azsportalliance

Posted on 8/6/2026
• Full-time##

Job Description
*
* Position Title:

Head of Marketing & Communications
**** Supervises:
Employees to be Mutually Agreed Upon
*
* Reports to:

President & CEO    
** Opportunity:
** The Arizona Sports & Events Alliance (the “Alliance”) is responsible for planning and executing major and impactful events for Arizona.  The Alliance resume includes events like the NFL Super Bowl in 2023, the NCAA Men’s Basketball Final Four in 2024, and the upcoming 2026 NCAA Women’s Basketball Final Four. The guiding principles of the Alliance create a framework for achieving success and maximizing the positive impacts on Arizona communities:
1.
Showcase Arizona on a Global Platform
2.
Fuel economic engine for the Region
3.
Leave a positive legacy for the State The Alliance works in partnership with local and national stakeholders to create an outstanding and positive experience for event attendees, Arizona residents, local businesses, the hospitality community, media, visitors to Arizona, local and national sponsors, as well as participating teams, players/participants and team personnel.  We are seeking individuals who are committed to pursuing excellence and being part of creating memorable experiences and philanthropic and economic impact.  

Role:
The Head of Marketing & Communications will lead the strategy, development, and execution of marketing, communications, branding, and audience engagement initiatives for the Arizona Sports & Events Alliance and its portfolio of major events.

This role offers the opportunity to help shape Arizona's reputation as a premier destination for sports, entertainment, and major events while creating meaningful economic and community impact throughout the state
** Responsibilities:  Marketing & Brand Strategy
*** Develop and execute integrated marketing and communications strategies that advance organizational goals and elevate Arizona's position as a premier host destination.
* Lead brand positioning, messaging, and audience engagement initiatives through integrated paid, owned and earned channel plans.
* Ensure consistent application of brand standards, visual identity, and communications strategies across all platforms.
* Oversee creative development, agency relationships, production partners, and external resources.
** Communications & Public Relations
*** Lead media relations, public relations, storytelling, and communications efforts.
* Develop communications strategies that engage residents, visitors, businesses, elected officials, media, and key stakeholders.
* Manage crisis communications planning and issue management as needed.
** Content, Digital & Audience Engagement
*** Oversee digital marketing, social media, content creation, website strategy, email marketing, and audience development efforts.
* Develop compelling content and storytelling that highlights Arizona, event partners, community impact, and organizational success.
* Utilize data and analytics to optimize audience growth, engagement, and campaign performance.
** Event Marketing & Promotion
*** Lead marketing and promotional efforts supporting major events and organizational initiatives.
* Collaborate with event organizers, host partners, and stakeholders to maximize awareness, participation, and community engagement.
* Develop event calendars, promotional plans, and integrated campaign strategies, including collateral, presentations, signage, décor and other branded materials
** Partnership & Stakeholder Support
*** Collaborate with the Partnerships team to support sponsorship sales, activation programs, and partner fulfillment.
* Support community initiatives, legacy programs, and stakeholder engagement efforts.
** Data, Reporting & Performance Measurement
*** Establish meaningful performance metrics and reporting
* Monitor campaign effectiveness, audience engagement, media value, and organizational awareness.
* Prepare executive reports, dashboards, and post-event recaps that demonstrate results and ROI.
** Organizational Leadership & Growth
*** Lead internal and external marketing resources to maximize…