Marketing and Communications Coordinator

PRIMARY FUNCTION:Responsible for coordinating and executing internal and external communication strategies for the Herberger Theater Center, including marketing, branding, website management, and social media. This position requires exceptional attention to detail and a commitment to producing accurate, polished, and professional communications that reflect the organization's brand and reputation. Reports to the Marketing Manager.

• Manage,coordinateandimplementallmarketingandpromotionalmaterialandactivities within established budget.
• Support and expandpublicrelationseffortstoincreaseprofileandawarenessofthetheater.
• Manageandinitiateemailmarketingcampaignsusing Constant Contact
• Ensureconsistentbrandpersonalityforallmediumsandmarketingchannels.
• Developandimplementmarketingandpromotionalplans
• Plan, execute, and evaluate effectiveness of web, print, and broadcast media and direct marketing campaigns; ensure effective branded marketing communications; ability to continuouslyimprovemarketingandadvertisingmethods,approaches,andorganizationalimpact
• Measuremarketingandbrandinitiativesthatenhanceandenrichthepositionandimageof the Herberger Theater Center.
• Provideregularandaccuratereportingonthesuccessofmarketingefforts.
• Developplansandinitiativestoincreaseaudiencegenerationandretention.

• Organizecontentincludingcollectionofinformationandimages for print and/or digital show program.

• Capture photo and video content, including on-camera narration and live social media coverage of performances, events, and community programs.
• Coordinatemonthlycontentcalendar.
• Executesocialmediapostsandstoriesinconjunctionwithevents

• Create and determine publicity/press relations plan to generate continued greater awarenessofthe
  
  Herberger Theater Centerandsupportanyoverallmarketinginitiatives .
• Write and distribute news and press releases, articles, relevant and targeted calendar listings,andpublicserviceannouncements(PSAs),ensuringconsistencyandaccuracy.
• Coordinateandschedule Herberger Theaterproductionandeventphotographyand  videography needs.

• Maintain, update, and optimize the organization's Word Press website.

• Managecreationanddistributionofe-newsletters.
• Coordinate the production,placement,andinstallationofmarketingmaterials(posters,flyers) internallyandexternally.
• Support the Community Engagement team by facilitating outreach to performance groups, adding their events to online listings, updating show slideshows, and gathering performer photos and bios.
• Convert show graphics into flyers, newsletter graphics, marquee sign graphics, and box office slides using Canva.
• Representtheorganizationatselectevents.
• Demonstrate a genuine care and concern for the quality and convenience of patrons’ experiencethatdevelopsinsightintopatronbehaviorandpricingstrategytohelpbuild audiences and engagement
• Monitor, analyze, and report on the effectiveness of marketing campaigns, advertising, and brand initiatives using data and analytics to inform future strategies.
• Supportandcollaboratewiththe Director of Developmentoneffortstocreate donor and sponsor recognition as well as contribute to the execution of special events, community events and other fundraising initiatives.

• 3+ years marketing experience/educationorequivalentcombinationofboth
• Basicunderstandingof Meta Ads Manager
• Basicunderstandingof Google Ads Manage rand Google Analytics
• Basicunderstandingofprintterminology
• 1+yearexperiencemanagingorpopulating
  
  Word Pressbasedwebsite
• Basicunderstandingof Constant Contact
• Proficiency in graphic design
• Experience with Asanaaplus
• Tremendousattentiontodetail
• Customer Serviceexperienceaplus
• Abilitytoeffectivelyorganizeandmanagecontentwithin Google Driveand Dropbox
• Aneyeforbrandingopportunitiesandbrandintegrity

Thispositionisfull-time, non-exemptandreportsdirectlytothe

Marketing Manager.

Pay range is $21.00 to $24.00 based on experience and provides a benefits package that includes medical and dental insurance, paid vacation, paid sick leave, and paid holidays.