Director, Managed Schools Marketing

Director, Managed Schools Marketing

Strong Mind is a remote-first education and technology company on a mission to transform learning for students, families, and educators across the country. For more than 25 years, we've partnered with schools and districts to deliver innovative, student-centered learning experiences powered by technology, compassion, and bold thinking.

We believe education should be flexible, human, and built for real life. That belief shapes how we design our products, support our partners, and work together as a team. At Strong Mind, you'll find smart people doing meaningful work, a culture rooted in trust and accountability, and leaders who genuinely care about both outcomes and people.

You'll join Strong Mind's Marketing organization at an exciting time!

We are investing in the team, adding new capabilities, modernizing our tools and operating model, and creating much clearer ownership around the business outcomes Marketing drives.

Managed Schools is one of our core Marketing business units and supports schools including Primavera Online School, American Virtual Academy, Valor Preparatory Academy, and others in our portfolio.

You'll work closely with our VP of Marketing, school leaders, Enrollment teams, Marketing Operations, and shared Creative and Production teams to build an integrated growth engine for these schools.

This is not a Marketing team built around silos and handoffs for handoffs' sake. We're building a modern, AI-powered function where smart people understand the full customer journey, own outcomes, collaborate well, and move.

If you like building, challenging old ways of working, and having real influence over how a Marketing function operates, you'll have plenty of room to do that here.

In this role, your work will directly impact the growth and success of Strong Mind's managed schools by turning enrollment goals into integrated marketing strategies that drive qualified inquiries, applications, and enrollments.

You'll connect the dots across brand, growth, paid media, content, social, web, lifecycle, events, reputation, and analytics. Rather than personally executing every deliverable, you'll set strategy, create clarity, direct resources, develop your team, and own the outcomes.

You'll help build a Marketing model where our schools understand what Marketing is doing, why we're doing it, how it's performing, and what we're doing next—creating a strategic, repeatable, measurable approach to enrollment growth.

While no two days are exactly the same, you can expect to:

• Translate school enrollment goals into integrated quarterly and annual marketing strategies.
• Review funnel performance and determine where budgets, campaigns, and resources need to shift.
• Partner with Enrollment and school leaders to improve lead quality, conversion, application completion, and enrollment yield.
• Build and oversee campaigns across paid media, organic, social, lifecycle, web, events, community partnerships, influencer content, and other relevant channels.
• Review creative, media plans, landing pages, messaging, and customer journeys to identify opportunities for improvement.
• Lead strategy for school reputation, reviews, testimonials, social proof, and community visibility.
• Guide marketing team members supporting events, community engagement, and brand ambassador initiatives toward clear enrollment, engagement, and brand outcomes.
• Develop clear briefs and partner with Marketing Operations, Creative, Digital, and Production teams to move initiatives from strategy through launch.
• Use data to make informed decisions, optimize performance, and identify opportunities for growth.
• Use AI as a daily part of research, analysis, campaign development, audits, content iteration, optimization, and automation.
• Surface risks early, make thoughtful tradeoffs, and keep high-priority work moving.
• Work core business hours aligned with Arizona time, Monday through Friday.

This role balances strategic thinking, leadership, collaboration, and execution and is well-suited for someone who enjoys building, improving, problem-solving, and turning complex business goals into measurable growth.

We're looking for someone who brings:

• 7+ years of progressive Marketing experience with meaningful ownership of growth, acquisition, enrollment, revenue, or similarly measurable business outcomes.
• Experience developing and leading integrated, multi-channel marketing strategies.
• Broad knowledge across performance marketing, brand, lifecycle, content, social, web, CRO, SEO/GEO, customer journeys, and analytics, with deeper expertise in several areas.
• Experience managing marketing budgets and making investment decisions based on performance.
• Strong understanding of marketing funnels, attribution, conversion, and customer behavior.
• Experience leading people and coordinating shared or matrixed resources.
• Strong cross-functional collaboration skills and the ability to…