Digital Marketing Email Strategist

• Develop and execute lifecycle email strategies driving acquisition, engagement, conversion, and retention
• Own the email calendar, including promotional sends and automated lifecycle journeys
• Lead campaign setup, segmentation, automation, and optimization within Airship
• Manage audience targeting, triggers, and personalization logic
• Conduct discovery meetings with business units to establish campaign requirements
• Design end-to-end email journeys for onboarding, abandoned cart, transactional, and win-back campaigns
• Translate customer data and campaign results into actionable performance recommendations
• Conduct A/B and multivariate experimentation through Airship
• Partner with design to create on-brand creative assets
• Build and maintain reusable email templates and design systems in Airship
• Analyze campaign performance using GA4, PowerBI, and Airship reporting
• Track open rate, CTR, CVR, deliverability, and revenue impact
• Coordinate with app and SMS teams for consistent, well-timed messaging
• Align email initiatives with customer needs across multiple U-Haul business lines
• Lead business reviews demonstrating financial impact and strategic return

• 3 to 6+ years of experience in email marketing, lifecycle marketing, or CRM multi-channel customer engagement
• Experience designing customer engagement strategies across two or more channels (email, mobile, SMS, web)
• Strong data-driven storytelling skills and ability to translate technical concepts into clear, actionable strategy
• Hands-on experience with Airship or a similar ESP, such as Salesforce Marketing Cloud, Braze, Iterable, or Klaviyo
• Strong HTML and CSS skills for email template builds
• Proven ability to build and optimize customer journey flows
• Experience with A/B testing and experimentation frameworks
• Strong analytical skills, including GA4, reporting tools, and performance tracking
• Experience with PowerBI for reporting
• Excellent cross-functional communication skills
• Familiarity with app messaging, including push notifications and in-app messages
• Familiarity with SMS/text strategy
• Experience with multi-channel orchestration across email, app, and SMS
• Background in eCommerce, marketplaces, or high-volume consumer platforms
• Proficiency in SQL
• Experience with Databricks or another data warehouse
• Experience with PowerBI or Looker Studio
• Experience with Live Clicker or a similar email personalization tool
• This position is not eligible for employer sponsorship

Demonstrates expertise in developing and executing lifecycle email strategies, utilizing tools like Airship for campaign management, audience targeting, and performance analysis. Proficient in data-driven storytelling and optimizing customer journey flows across multiple channels, including email, SMS, and app messaging.

• Email Marketing
• Lifecycle Marketing
• Airship
• GA4
• A/B Testing

• HTML
• CSS
• SQL
• Data Analysis
• Customer Journey Optimization
• Multi-Channel Engagement
• Performance Tracking
• Email Template Design
• Campaign Segmentation
• Personalization Logic

• Cross-Functional Communication
• Data-Driven Storytelling

• ECommerce
• Consumer Platforms
• Marketplaces
• Customer Engagement Strategies

• Airship
• Salesforce Marketing Cloud
• PowerBI
• Looker Studio
• Databricks
• Live Clicker