Director of Marketing – New Business Development

• Lead the marketing strategy and execution for Mass Media's brand by:
  • Developing and executing the agency's annual marketing plan.
  • Serving as the steward of the Mass Media brand, ensuring consistent positioning, messaging, and market differentiation.
  • Leading the agency's positioning, messaging, and brand evolution.
  • Overseeing all agency marketing initiatives, including:
    • Website strategy and optimization
    • Content marketing
    • Email marketing
    • Social media
    • Public relations
    • Thought leadership
    • Executive visibility
    • Award submissions
    • Speaking opportunities
    • Case studies
    • Event marketing
    • Brand partnerships
• Lead Mass Media's marketing team.
• Leading Mass Media’s annual marketing calendar and campaign execution.
• Monitoring marketing performance and recommending improvements based on analytics and business results.
• Identifying innovative marketing opportunities that strengthen the Mass Media brand and increase awareness.
• Develop and execute the agency's annual business development strategy.
• Identify and qualify prospective clients aligned with Mass Media's growth objectives.
• Build and maintain a healthy pipeline of qualified opportunities.
• Research organizations experiencing growth, leadership changes, acquisitions, funding events, or other indicators of marketing opportunity.
• Develop relationships with C-suite executives, marketing leaders, and referral partners.
• Schedule and lead introductory meetings with prospective clients.
• Represent Mass Media at networking events, conferences, trade associations, and community organizations.
• Lead and collaborate with agency leadership on proposals, presentations, and RFP responses.
• Maintain CRM accuracy and business development reporting.
• Meet monthly, quarterly, and annual business development goals.
• Manage the sales pipeline from lead generation through contract execution.
• Coordinate discovery meetings and qualification calls.
• Develop meeting strategies and agendas.
• Lead a team to collaborate with internal teams on proposals and presentations.
• Lead follow-up communications throughout the sales process.
• Track pipeline health, conversion metrics, and revenue forecasts.
• Provide regular reporting to executive leadership.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Seven or more years of progressive experience in marketing, brand management, business development, or agency leadership.
• Demonstrated success developing RFP responses.
• Deep understanding of integrated marketing communications, including advertising, public relations, social media, digital marketing, media planning, creative, content marketing, and brand strategy.
• Proven ability to build brand awareness, generate demand, and support business growth through integrated marketing.
• Demonstrated success generating new business and cultivating executive-level relationships.
• Outstanding presentation, communication, and interpersonal skills.
• Strong strategic thinking, business acumen, and problem-solving abilities.
• Exceptional organizational skills with disciplined follow-through.
• Comfortable representing the agency at networking events, conferences, and evening business functions.
• Entrepreneurial mindset with a passion for growth.
• Integrated marketing agency experience is strongly preferred.

Demonstrates expertise in developing and executing comprehensive marketing strategies, brand management, and business development. Proven ability to cultivate executive relationships and drive brand awareness through integrated marketing communications.

• Integrated Marketing Communications
• Brand Management
• Business Development
• Strategic Thinking
• Presentation Skills

• Marketing Strategy
• Content Marketing
• Email Marketing
• Social Media Marketing
• Public Relations
• Analytics
• RFP Development
• Lead Generation
• CRM Management
• Event Marketing

• Communication Skills
• Interpersonal Skills
• Organizational Skills
• Problem-Solving Skills
• Entrepreneurial Mindset

• Bachelor's Degree in Marketing
• Bachelor's Degree in Communications
• Bachelor's Degree in Business

• Brand Awareness
• Demand Generation
• Agency Leadership
• Networking
• Market Differentiation