Senior Marketing Manager

Senior Marketing Manager

The Sicilian Butcher is looking for a dynamic and strategic Senior Marketing Manager to lead and elevate our marketing efforts across all channels. This role is a hands‑on leadership position responsible for shaping brand marketing, driving creative storytelling, and executing impactful campaigns that fuel growth, profitability, and brand relevance. The Senior Marketing Manager will oversee everything from digital and social media strategy to PR collaboration, creative development, and go‑to‑market initiatives—playing a key role in bringing our bold, high‑energy brand to life in existing markets and new openings alike.

• Competitive Salary
• Health, Dental, and Vision
• PTO (competitive package)

• Bachelor's Degree in Marketing or related field
• 5+ years of relevant marketing experience
• 3+ years of successful and progressive management experience
• Experience in content, SEO, email, loyalty programs, and paid ads
• Experience and knowledge in segmentation, data analytics, attribution, optimization
• Proficient in Google Analytics, Microsoft Suite, CRMs, loyalty software
• Experience mentoring Jr. Marketing teams
• Live by and possess our Values:
  Competency, Humility, Integrity, and Positivity
• Exceptional analytical, problem-solving, communication, and decision-making skills
• Ability to lead, develop, and motivate a team
• Collaborative, growth mindset, and partnership-oriented
• Exceptional attention to detail
• Excellent verbal and written communication
• Strong organizational and project management skills
• Ability to manage multiple priorities while maintaining quality and hitting deadlines

• Lead the planning and execution of integrated omnichannel marketing campaigns, ensuring alignment with campaign goals and objectives
• Develop and maintain well-organized marketing and content calendars
• Develop promotions and offers
• Own marketing project management and marketing operations
• Collaborate with brand leadership, restaurant operations, and in-store teams on planning and implementation of brand initiatives, new menu rollouts, product launches, and grand openings
• Partner with Savory marketing leadership on marketing strategy; own implementation within the brand
• Partner with Savory marketing leadership on new restaurant openings
• Conduct market research and competitor analysis
• Stay up to date with industry and cultural trends to ensure brand relevance
• Help shape The Sicilian Butchers marketing, driving brand awareness, customer acquisition, frequency, and revenue growth
• Brainstorm compelling campaign ideas and bring the vision to life across customer touchpoints
• Collaborate with the creative team to design on-brand assets that drive performance
• Oversee creative development for omnichannel marketing content
• Present the marketing calendar to cross-functional teams quarterly to ensure seamless rollouts
• Provide mentorship and guidance for the overall marketing team
• Work with PR team to on earned and paid media opportunities
• Attend networking and charitable events, on-site and off-site events
• Share monthly marketing performance reports and insights in the business review

The Sicilian Butcher is a modern-casual dining concept built on the rich culinary traditions of Sicily, reimagined for today’s guest. Known for our craft meatballs, scratch-made pastas, attentive service, and vibrant atmosphere, we bring together old-world flavors and contemporary creativity in every dish we serve.

Our restaurants are designed around family-style hospitality—warm, welcoming, and full of energy—where quality ingredients and authentic recipes are at the heart of everything we do. As a growing concept, we’re committed to developing our team, expanding our footprint, and continuing to deliver exceptional experiences that turn first‑time visitors into lifelong guests.

Position requires qualified individuals to see, hear and speak (verbally and audibly). Required to ascend and descend stairs; sit and stand for extended periods of time; lift up to 50 pounds, bend, stoop and kneel. May be required to work outside in various weather conditions. May be required to work on a…