Senior Manager, US Retail Portfolio Strategy – Execution

• Develop retail-specific, customer-centered strategies and resources supporting Pfizer’s Primary Care Portfolio, including vaccines, antivirals, at-home testing kits, and migraine
• Identify unmet needs and develop educational resources for the Retail Channel to improve patient wellness and prevention
• Collaborate with US brand teams, pharmacy account teams, retail customers, advertising agencies, and cross-functional stakeholders
• Develop and implement retail-specific strategies and tactics across Pfizer’s Primary Care portfolio
• Lead development of personal and non-personal/digital assets for branded and unbranded campaigns and messaging
• Identify gaps, direct agencies, and obtain approvals for resources aligned with brand and retail strategies
• Develop and deploy communications to Customer Facing Colleagues and Retail Pharmacy customers
• Participate in external customer meetings
• Maintain a promotional calendar with Retail segment brand leads
• Develop summary briefs to initiate projects via Workfront/GCMA
• Lead or support congress planning, booths, and tactics for retail
• Support Field Force engagement, resource deployment, and POA efforts
• Optimize program messaging and drive cohesion across brand tactics and touchpoints
• Report to the Sr. Director Portfolio Strategy Lead

• Bachelor’s degree with at least 6+ years of experience
• Minimum 7+ years of experience in pharmaceutical marketing, pharmaceutical sales, or healthcare-related marketing or operations within the retail segment
• Solid understanding of the US pharmaceutical environment and Regulatory, Legal, and Compliance guidelines
• Excellent oral and written communication and presentation skills
• Strong analytical and planning skills; ability to multitask under pressure
• Proven ability to operate in a fast-paced, high-energy environment
• Demonstrated creativity and innovative idea development
• Enthusiasm and self-motivation
• Familiarity with the US retail pharmacy market landscape and identifying unmet needs for pharmacists and consumers/patients
• Vaccines or antiviral market experience strongly preferred
• Strong project management skills
• Experience working effectively with external stakeholders
• Ability to anticipate, identify, raise, solve, and prevent issues
• Ability to influence and collaborate with peers, develop and coach others, and oversee and guide colleagues’ work
• Some domestic travel may be required
• Must be authorized to be employed in the U.S. by any employer
• Permanent work authorization in the United States required
• U.S. work visa sponsorship is not available now or in the future

Demonstrates expertise in developing retail-specific strategies and resources for pharmaceutical products, with a strong focus on customer engagement and collaboration with cross-functional teams. Proven ability to navigate the US pharmaceutical environment while ensuring compliance with regulatory guidelines.

• Pharmaceutical Marketing Experience
• Project Management Skills
• US Retail Pharmacy Market Familiarity
• Regulatory Compliance Knowledge
• Analytical and Planning Skills

• Pharmaceutical Marketing
• Project Management
• Regulatory Compliance
• Analytical Skills
• Strategic Planning
• Creative Development
• Campaign Development
• Customer Engagement
• Market Analysis
• Communication Skills

• Collaboration
• Influencing Skills
• Creativity
• Self-Motivation
• Multitasking

• Pharmaceutical Environment
• Retail Segment
• Vaccines
• Antivirals
• Patient Wellness
• Customer-Facing Communications
• Stakeholder Engagement
• Promotional Calendar
• Congress Planning
• Field Force Engagement

• Workfront
• GCMA