Social Media Strategist

Company Description

Fervor Films builds short-form content systems for service businesses. We tell their story in an authentic way to generate highly qualified and trust-filled leads to scale businesses and help them impact the world around them. We handle strategy, scripting, editing, publishing, performance reporting, and optimization. Clients film the raw footage themselves following our unique creative direction, research, and strategies.

The Social Media Strategist owns brand positioning, content strategy and scriptwriting across our client portfolio. You will conduct company research using Fervor’s methodologies, establish how each client should be positioned in their market, and identify the formats, topics, hooks and content types currently winning in their industry. That research becomes high-converting, story-based content built to perform.

Each month you will produce a full slate of scripts covering both visual direction and voiceover, written so clients can film to them without further interpretation. You will run continuous testing across written, spoken and visual hook strategy, read the results, and revise strategy on the evidence rather than on preference.

The role is client-facing at a senior level. You will be expected to explain, on call and without preparation, why a piece of content performed and why another did not.

You must have expert-level command of:

• Storytelling structure and its application to short-form
• Hook writing and concept ideation, in volume and on demand
• Brand positioning and voice development
• Content formatting and format selection
• Platform distribution behavior and how it changes
• Retention and watch time as diagnostic measures
• The mechanics of attention: why viewers stay and why they leave
• Buyer psychology and its application to organic content
• Current cultural and online context, and how it affects what lands
• Audience growth: how accounts are built and what sustains them

• You have grown at least one social media account yourself. Applications must include the handle, current metrics and the starting point. This requirement is not waived.
• You have written a significant volume of short-form scripts built on authentic storytelling rather than trend replication. Send examples with performance data attached.
• Deep, demonstrable understanding of hook writing, story structure and short-form format selection
• You can articulate the reasoning behind a creative decision, not only the outcome
• You can research an unfamiliar business and reach a defensible strategic point of view quickly
• You can ideate in volume, on demand, including live on a client call
• You can hold a distinct voice for several brands at once
• You work well against direct feedback and a defined review rubric
• Experience writing for clients rather than solely for a personal account is preferred
• You personally identify yourself as a social media expert