Digital Campaign Specialist Job Phoenix area,Arizona USA,Marketing / Advertising / PR

About TEGNA

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than
100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

About TEGNA

The Opportunity:

Premion
, the new "Over-the-Top" ("OTT") advertising and media business, seeks a Digital Campaign Specialist
. The Digital Operations Team supports all day-to-day Ad Operations for assigned accounts, aiding campaign planning, scheduling, implementation and tracking. This role involves maintaining relationships with third party vendors and media agencies to ensure proper delivery of Digital ad campaigns. Premion is a high growth division of TEGNA
.

Location:

Phoenix, Arizona

Responsibilities:

The Digital Campaign Specialist is expected to understand site ad functionality, including knowledge of all ad products available on our site.

This Individual Will:

Implement and manage online advertising campaigns
Perform the day-to-day ad scheduling PRISM
Monitor delivery of campaign from beginning to end and optimizing as needed
Consult with Sales to ensure a successful advertising campaign
Work with Yield Management to manage margins
Review daily reporting to find potential issues and problems
Perform the day-to-day ad placement, scheduling and updates for customers which may include weekends or after hours
Prepare and edit HTML code used to track ad creative
Follow-up with immediate action & provide concise, timely feedback within the deadlines established
Self-manage tasks / schedule for effective and efficient time management
Troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies
QA all VAST tags and MP4 Files to meet specs

Requirements:

1-2 years of online ad trafficking experience
Ability to multi-task, and work efficiently within a high-paced changing environment
Knowledge of HTML, CSS, Flash, and Java Script
Strong organizational and time management skills
Strong written and communication skills
Able to interact comfortably with both clients and other internal departments
Ideal candidate is someone who possesses the ability to take initiative and drive projects with minimal supervision
BA/BS preferred

About PREMION

Premion, a division of TEGNA, is a first-in-market advertising services platform that offers local and regional advertisers access to premium long-form episodic content through one streamlined solution. Premion is a new division of TEGNA. Premion aggregates advertising inventory from more than 80 OTT inventory sources providing a one-stop-shop for regional and local advertisers. Premion has rolled out nationwide with ability to deliver campaigns in single and multiple DMAs, leveraging TEGNA's sales force of more than 700 across the country, connecting its more than 14,000 local and regional advertising clients.

About

TEGNA

TEGNA Media (NYSE: TGNA) is breaking the mold for how media companies operate. Recently named Station Group of the Year by Broadcasting and Cable, we have committed vast resources to transform our company through various initiatives including our "Over-the-Top" advertising and data solutions platform, Premion. TEGNA Inc. is an innovative media company that serves the greater good of our communities. With 49 stations in 41 markets, TEGNA delivers relevant content and information to consumers across media channels.

It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. TEGNA has been consistently honored with the industry's top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. Across platforms, TEGNA tells empowering stories,…