Social Media Account Manager II

Offensive Marketing Group (OMG) is a full-service marketing agency specializing in the firearms, outdoors, hunting, fishing, and defense industries. We partner with innovative brands to build powerful digital presences, drive measurable results, and connect with passionate audiences. Our team combines deep industry knowledge with high-performance marketing execution to deliver exceptional work in highly competitive and regulated markets.

Offensive Marketing Group (OMG) is a full-service marketing agency specializing in the firearms, outdoors, hunting, fishing, and defense industries. We partner with innovative brands to build powerful digital presences, drive measurable results, and connect with passionate audiences. Our team combines deep industry knowledge with high-performance marketing execution to deliver exceptional work in highly competitive and regulated markets.

The Social Media Account Manager is responsible for owning and executing campaign-driven social media strategy across assigned client accounts. This role requires both strategic thinking and disciplined execution, operating within OMG's defined campaign framework to ensure all content is intentional, aligned, and performance-driven.

This is not a passive content posting role. The Social Media Account Manager is accountable for ensuring that every post serves a clear purpose within a broader campaign, and that all output meets OMG's standards for quality, consistency, and effectiveness.

This role works closely with the Director of Client Strategy and internal team members to translate client objectives into structured campaign plans and high-quality social execution.

• Own social media campaign planning for assigned client accounts using OMG's defined campaign framework
• Develop monthly campaign themes, objectives, and messaging pillars aligned to client goals
• Define clear target angles and content direction for each campaign
• Map all planned content to campaign objectives, ensuring intentional and cohesive execution
• Present and defend campaign approach internally and, when appropriate, to clients
• Contribute to higher-level campaign and marketing strategy discussions in partnership with the Director of Client Strategy
• Provide strategic input and recommendations beyond defined frameworks based on performance data and market insights

• Build and maintain content calendars at least 3-4 weeks in advance using Sprout Social
• Ensure every post is mapped to a campaign, messaging pillar, and objective prior to publishing
• Write, edit, and publish high-quality content that reflects each client's brand voice and positioning
• Coordinate with internal creative team via  to execute photo/video and design needs
• Develop and maintain brand style guides and content direction for each client

• Ensure all content aligns with campaign strategy and OMG quality standards
• Eliminate filler or non-strategic content from deliverables
• Participate in weekly campaign and content review sessions, incorporating feedback into execution
• Continuously refine content approach based on performance and internal feedback

• Manage daily activity across client platforms (Instagram, Facebook, X, You Tube, Tik Tok, Reddit) using Sprout Social
• Monitor and respond to comments, messages, and community interactions in a timely and professional manner
• Identify trends, conversations, and opportunities to increase engagement and reach
• Maintain brand reputation and elevate issues appropriately

• Utilize Sprout Social and internal reporting tools to track performance and identify trends
• Evaluate campaign effectiveness and adjust content strategy accordingly
• Contribute insights and recommendations to improve future campaign performance
• Ensure all deliverables are completed on time and aligned with performance goals

• Serve as the primary contact for clients to provide updates, gather feedback, and ensure satisfaction
• Present monthly reporting and performance insights
• Identify opportunities for additional work or expanded scope and communicate to leadership
• Maintain clear documentation of client communication, action items, and deliverables

• Bachelor's degree in Marketing, Communications, Business, or related field (preferred)
• 2 - 5 years of experience managing high-volume social media accounts in an agency or brand environment
• Demonstrated experience contributing to or executing structured marketing campaigns

• Strong understanding of social platforms, algorithms, and content best practices
• Familiarity with firearms, outdoors, hunting, fishing, or defense industries strongly preferred
• Understanding of content limitations, compliance considerations, and platform restrictions within regulated industries