Social Media Specialist

The Social Media Specialist develops, creates, and executes social media content and strategies to support marketing campaigns, promote products, drive growth, and foster community engagement. This role supports overall marketing, communications, and brand interaction efforts, monitoring performance analytics and helping ensure a consistent, positive brand experience.

• Create and execute social media content aligned with brand and campaign strategies to drive growth and engagement.
• Manage day-to-day social presence, including scheduling content, responding to comments and messages, editing short-form social videos, monitoring reviews, and managing online reputation.
• Oversee and maintain social content calendars and cross‑channel collaborations.
• Stay current on social media trends, platform updates, and best practices.
• Work occasional evenings, weekends, and/or holidays as needed to support campaigns and real‑time engagement.

• Bachelor’s degree in marketing, communications, or related field.
• Minimum 3 years of social media and community management experience on a corporate, in‑house marketing team or at an agency.
• Preferred:
  Bilingual Spanish (spoken and written) and direct selling experience.

• Strong collaborator who thrives in a team environment while meeting individual goals.
• Proactive planner able to anticipate obstacles, communicate clearly, and drive solutions across cross‑functional teams.
• High energy, positive attitude, and commitment to building strong relationships and community.
• Experience with social media management tools and familiarity with digital marketing tactics (social, community management, content marketing, email).
• Excellent written communication skills with knowledge of AP style.
• Detail‑oriented, with strong organizational, project management, decision‑making, and problem‑solving skills.
• Comfortable interpreting analytics, telling a story with data, and reporting performance.
• Proficient in Excel and PowerPoint.
• Proactive, resourceful, reliable, flexible, and able to consistently meet deadlines.