Senior Paid Media Manager

ROAST is a multi-award-winning independent full-service media agency, founded in 2015. We proudly work with brands like Rightmove, Experian, and LEON, with one clear goal: to deliver better return on advertising spend (ROAS) than anyone else.

How do we do it? By combining both media intelligence and data science, along with constant experimentation, we create solutions that will drive the biggest impact.

But none of this works without exceptional people - which is why we put talent first, always. Training, progression, and opportunities to learn are baked into how we work. We want our people to feel happy, supported, and inspired.

Exceptional company culture isn’t an add-on at ROAST - it’s the engine. It powers everything: creativity, collaboration, retention, results. We’re proud of the culture we’ve built, because it’s authentic and intentional. Rooted in shared values, not just surface perks.

ROAST have created a place where people belong, grow, and do their best work - together.

The Senior Paid Media Manager’s primary function is to support the day-to-day management and ongoing development of ROAST’s portfolio of paid media clients.

Bringing an in-depth knowledge of digital media platforms, including Search, Social and Programmatic, this role will be responsible for the daily contact and client strategy for US paid media clients.

The key output from the role will be working closely with UK based Account Managers with activation, strategy and planning for execution of high-performance media campaigns.

Separately, the role will also act as a support function for the launch of our US services, which will include a wide variety of tasks including office administration, new business, partner relationships and recruitment.

• Be the local representative of ROAST paid media for our US-based client set, attending client meetings, developing client relationships, responding to questions and queries.
• Work closely with UK Senior Account Managers and Department Leads to ensure all accounts have a performance strategy.
• Contribute to wider client planning workflows
• Responding to briefs with the support of other ROAST media teams
• Regular review and assessment of tools, partners and technologies that will help improve quality and effectiveness
• Guide marketing strategies based on local knowledge of customer needs and US specific landscapes.
• Collaborate with creative and content teams to ensure ad content is as relevant as possible for the market.
• Lead day-to-day communication with US clients where required.
• Future line management of junior staff as the team expands.

• Support the new business process for US-based leads, including support on initial calls, taking of briefs and presenting of responses.
• To work with the Departmental Heads across a range of tasks to further the scale, capabilities and quality of the ROAST offering, including:
• Recruitment
• Training plans
• New business (both preparation and attendance)
• Produce marketing material including case study writing and blog posts
• Develop collateral for team growth in the US to ensure smooth onboarding of both clients and new team members.

• At least 5 years of working in PPC delivery (if in a mixed channel role, at least 70% of time on paid search)

A proven track record of:

• delivering projects and results for clients with monthly budgets of $100,000+
• achieving business targets (sales and revenue volume, CPA, ROI, ROAS)
• developing junior team members
• leading 3rd party bid management tools
• leading onsite analytics packages
• bringing efficiency to client activity in terms of both performance and resource levels
• Experience of executing campaigns within other Paid Media channels beneficial.

• Strong understanding of wider digital channels and environment, including organic search.
• Experience of working with, and managing, international teams
• Ability to work and succeed in a fast-paced environment
• Ability to independently research news stories, industry developments or opportunities and relay these to the wider business and clients.
• Highly organised with an acute attention to detail
• Exceptional level of English, both written and…