Marketing Manager – Phoenix, AZ

Location: Phoenix, AZ

Job :120

# of Openings:1

Salary Range

$100,000 – $125,000 annually, depending on experience and qualifications.

Candidates with advanced Hub Spot expertise and demonstrated experience successfully building and managing comprehensive marketing programs will be considered toward the higher end of the range.

Position Summary

Western States Metal Roofing is looking for an experienced, hands‑on Marketing Manager to lead and execute our marketing efforts from our Phoenix, Arizona location. This is an on‑site position and candidates must be located in, or willing to relocate to, the Phoenix area.

This role will be responsible for developing and executing marketing strategies that support sales growth, strengthen the Western States brand, generate qualified leads, and increase awareness of our products and capabilities throughout the markets we serve.

A critical requirement of this position is advanced, hands‑on experience with Hub Spot. The Marketing Manager will be responsible for helping Western States fully utilize Hub Spot as our primary marketing platform, including campaign management, automation, lead generation, reporting, customer segmentation, and integration with our sales efforts.

We are looking for someone who can both develop strategy and execute it. This is not a position that simply manages outside vendors. The Marketing Manager will work closely with sales and leadership to understand our customers, competitors, markets, products, and opportunities and turn that information into effective marketing campaigns and sales tools.

• Develop and manage the overall marketing strategy for Western States Metal Roofing.
• Work closely with sales leadership to develop marketing initiatives that directly support revenue growth and lead generation.
• Serve as the internal Hub Spot expert and take ownership of the company's marketing use of the platform.
• Build, manage, and optimize Hub Spot campaigns, workflows, automation, email campaigns, forms, landing pages, lists, customer segmentation, dashboards, and reporting.
• Develop lead‑generation and lead‑nurturing programs within Hub Spot.
• Establish lead tracking and reporting that allows marketing and sales leadership to understand where leads are coming from, how they are progressing, and which marketing efforts are generating results.
• Identify opportunities to automate repetitive marketing and sales‑support activities through Hub Spot.
• Evaluate our current use of Hub Spot and continuously improve how the platform is utilized throughout the company.
• Manage digital marketing efforts including website content, SEO, email marketing, social media, paid advertising, and other digital campaigns.
• Develop and manage content for Linked In, Facebook, Instagram, You Tube, and other relevant platforms.
• Create and coordinate marketing materials including product flyers, brochures, color charts, sales sheets, email campaigns, presentations, and other customer‑facing materials.
• Develop campaigns around specific products, colors, panel profiles, services, promotions, and geographic markets.
• Monitor competitors including product offerings, colors and finishes, panel profiles, pricing strategies, marketing initiatives, and market positioning.
• Conduct market and competitive research and communicate relevant findings and opportunities to sales and leadership.
• Help identify new markets, customer segments, product opportunities, and industry trends.
• Support the sales team with customer‑specific marketing materials, presentations, campaigns, and other tools needed to win business.
• Manage trade show and industry event marketing, including pre‑show promotion, booth materials, follow‑up campaigns, and lead coordination.
• Track marketing performance including leads, website traffic, campaign results, conversions, engagement, and ROI.
• Maintain consistent branding and messaging across all Western States locations and marketing channels.
• Coordinate with outside marketing vendors, agencies, publications, photographers, videographers, and other partners as needed.
• Train and support team members on Hub Spot processes and best practices when necessary.