Sr. Influencer Manager

A Little About

Oats Overnight is on a mission to build a generational CPG brand. Since 2016, our high-protein, drinkable oatmeal has reached over a million customers through direct-to-consumer, and we’re now scaling with all major nationwide retail and club partners. Our goal: become a household brand by leveraging speed, storytelling, and strategy.

Oats Overnight is on a mission to build a generational CPG brand. Since 2016, our high-protein, drinkable oatmeal has reached over a million customers through direct-to-consumer, and we’re now scaling with all major nationwide retail and club partners. Our goal: become a household brand by leveraging speed, storytelling, and strategy.

We are vertically integrated: we develop, manufacture, and fulfill everything in-house. This operational control allows us to engage customers directly into the R&D process, an initiative where we were first-to-market in CPG. It also makes our brand tangible and real: our factory, our team, and our product pipeline are all part of the narrative.

This is an exciting stage - we are emerging as a significant omni-channel brand and launching new products to capture significant market share across verticals. We want you to help us get there.

Every teammate here has equity because we’re building something big, and everyone plays an important role. If you’re excited about building a brand that does things differently, this is that opportunity.

Oats Overnight is looking for a Senior Influencer Manager to own our influencer program across brand, performance, affiliate, and retail. You’ll inherit a lot of momentum that is already in place and we’re looking for someone to optimize it, challenge what’s not working, accelerate what is, and build an ecosystem that can quickly scale. You’ll manage agency relationships, build out direct creator relationships, and build an affiliate program from the ground up.

We’re looking for someone who is both strategic and an executor and really understands the influencer landscape and how to leverage data to select the right influencers, optimize creative, and evaluate performance.

• Own omnichannel influencer strategy:
  You’ll own the full creator strategy across brand influencers, performance/CAC influencers for DTC, and influencers to support DTC. You’ll define how each tier works, what it’s measured on, and how much we spend against it.
• Scale the program fast:
  We’re looking for someone who can manage a lot at once in order to make influencer a leading muscle in our omnichannel marketing strategy. You’ll oversee contract negotiations, sourcing approvals, content approvals, and more.
• Build out affiliate:
  You’ll partner with other team members to launch affiliate – either homegrown or through an affiliate platform. You’ll lead recruiting, commission and incentive structures, tracking and attribution, link and code hygiene, payouts, and ongoing optimization. This includes affiliate through Tik Tok Shop and Amazon.
• Build the performance side with rigor:
  Brief to a hypothesis, test hooks, review results, and reallocate budget toward what actually drives new customers at target CAC.
• Lead retail influencer initiatives:
  You’ll build programs to drive trial and improve velocities to support key initiatives and accounts.
• Leverage content across channels:
  You’ll partner with growth, creative, and retention to make sure the best creator assets get repurposed into paid social, email, SMS, Amazon, and on-site.
• Build a seeding program:
  Lead product and flavor launches on the creator side. We launch Flavors in Development (FID) every month plus new products, and you’ll recommend and execute programs to drive excitement around them.
• Build the playbook and the systems:
  Briefing templates, contracts and usage rights, tiering and rate cards, gifting and seeding workflows, tooling and platform selection, tracking and reporting.
• Manage budget and forecast:
  You’ll own the influencer and affiliate budget, allocate it across brand and performance, and forecast what the program can deliver as it scales.
• Brand safety:
  You’ll vet partners, manage…