Marketing Strategist

Job Description The Company

We’re Tallwave, a growth partner that helps organizations turn disconnected growth efforts into connected growth systems. We’re a curious, ambitious team of strategic thinkers and creative problem solvers who understand our clients’ worlds deeply, challenge assumptions, and work across disciplines to solve the constraints holding growth back. We move with speed and discipline, embrace innovation, and hold ourselves accountable for meaningful outcomes.

Our ambitions are too big to leave room for individual egos, so we value ownership, humility, selflessness, and the belief that our greatest success comes from what we can accomplish together.

Tallwave seeks out individuals who are a cut above. Their exceptional skill, diverse perspectives, obsession for winning together, and relentless pursuit of continuous self‑improvement, both professionally and personally, give them an innate ability to lead, innovate, and inspire. They have well‑honed philosophies and points of view in their areas of expertise, they think unconventionally, and their endless curiosity pushes them to constantly explore, learn, improve, and try new things.

We’re looking for a Marketing Strategist who can turn complex business and marketing problems into clear strategies that help teams execute.. You’ll help our clients understand where growth is constrained, who they need to reach, what they need to believe or do differently, and which marketing, experience, and channel decisions will have the greatest impact.

You’ll work across different growth models, from consumer brands sold through retail to subscription businesses to B2B companies selling through a buying committee. You’ll learn to recognize the economics and customer journey of each model before recommending what to do.

You’ll connect business strategy to marketing execution across positioning, messaging, audience, content, demand generation, digital experience, conversion, and measurement. You’ll work closely with strategists, designers, marketing engineers, and client teams to turn recommendations into action—and you’ll use data and research to continuously improve the plan.

This is a hands‑on strategy role. We’re not looking for someone who wants to create decks and hand them off. You’ll participate in the research, analysis, workshops, planning, briefs, recommendations, and measurement that make the strategy real.

You will report to the Head of Delivery for now who runs the delivery practice, while working closely with practitioners across strategy, product design, and marketing and AI visibility. This role is an opportunity to help shape how Tallwave delivers modern, AI‑enabled marketing strategy across our clients.

The successful candidate will:

• Diagnose the real growth constraint before accepting the clients brief, using the right business and marketing signals to understand where growth is being limited
• Develop positioning, messaging hierarchy, and audience strategy and frameworks, grounded in competitive, customer and market research
  
  Conduct and synthesize buyer and customer research, including interviews, win/loss, review,sales-call mining, surveys, and behavioral data
• Translate research and data into clear audience segments, customer needs, jobs-to-be-done, and actionable marketing opportunities.
• Map the customer journey using available behavioral, CRM, web, commerce and marketing data and identify moments that influence awareness, consideration, conversion and retention.
• Identify opportunities to improve conversion and customer experience, partnering with product designers and marketing engineers to turn strategic recommendations into better digital experiences.
• Translate positioning and strategy into an…