Director of Digital Marketing

Primary City/State: Phoenix, Arizona

Department Name: Digital Customer Engagement

Work Shift: Day

Job Category: Marketing and Communications

Banner Health believes leadership matters. We look for people who share our vision making health care easier, so life can be better. Our leaders are at the front of the health care transformation, planning the future of Banner Health.

Banner Health has earned Great Place To Work® Certification™ for the third consecutive year. We’re committed to a workplace culture where team members trust the people they work for, take genuine pride in their work, and enjoy collaborating with colleagues.

As the Director of Digital Marketing, you will establish and execute comprehensive digital channel strategies that make a real, measurable impact across owned and organic platforms. You will have the opportunity to thrive in a cross-functional environment where your leadership influences teams, partners and outcomes across the organization.

Your pay and benefits are important components of your journey at Banner Health. This opportunity includes the option to participate in a variety of health, financial, and security benefits. In addition, this position may be eligible for our Management Incentive Program as part of your Total Rewards package.

Within Banner Health Corporate, you will have the opportunity to apply your unique experience and expertise in support of a nationally-recognized healthcare leader. We offer stimulating and rewarding careers in a wide array of disciplines. Whether your background is in Human Resources, Finance, Information Technology, Legal, Managed Care Programs or Public Relations, you'll find many options for contributing to our award-winning patient care.

This position is responsible for leading strategy, execution, and optimization across Banner Health's owned and organic digital marketing channels including email, social media, SEO/AEO, and emerging channels. Serves as the cross-channel orchestrator who ensures integrated, data-driven digital marketing activation that reaches audiences with coordinated messaging and optimized customer experiences. This role establishes digital channel strategies, leads campaign execution, drives performance and conversion optimization, and builds the organizational capability to execute sophisticated digital marketing ves measurable results through owned and organic digital channels, and by building organizational capability in a matrixed, collaborative environment.

• Leads digital marketing planning and cross-channel orchestration for integrated campaigns. Partners with service line marketing teams to understand integrated marketing plans and business objectives. Works across Consumer Digital Engagement channel leaders including content, web, and marketing technology. Coordinates with paid media teams to create and document comprehensive digital marketing activation plans. Translates service line objectives into executable digital strategies that coordinate owned and organic channels with paid media efforts.
  
  Ensures digital marketing efforts are strategically aligned, properly sequenced, and optimized for maximum impact. Establishes campaign timelines, channel responsibilities, and success metrics. Orchestrates cross-channel execution to deliver cohesive customer experiences across email, web, and paid channels in partnership with the advertising team.
• Owns enterprise email marketing strategy, execution, and optimization. Develops email marketing strategies that drive awareness, engagement, conversion, and loyalty across consumer and patient audiences. Partners with the Email Marketing to execute campaigns including promotional emails, nurture journeys, triggered messaging, and…