Product Marketing Manager – Donor
Job in
Phoenix, Maricopa County, Arizona, 85003, USA
Listed on 2026-09-15
Listing for:
Jobtailor
Full Time
position Listed on 2026-09-15
Job specializations:
-
Marketing / Advertising / PR
Product Marketing, Marketing Strategy, Marketing Communications, Market Research
Job Description & How to Apply Below
Responsibilities
- Define positioning, messaging, and market narrative for Virtuous Raise and Virtuous Volunteer
- Translate Product releases into market-facing stories for directors of development and VPs of marketing
- Own pipeline and revenue goals for the unit alongside Demand and the GM
- Diagnose and fix pipeline or revenue shortfalls
- Work with customer marketing to grow adoption in the existing customer base
- Develop campaign audiences, messaging, and campaign briefs in partnership with Demand
- Hold campaign plans accountable to pipeline and revenue targets
- Partner with Sales on competitive positioning, objection handling, proof points, and pricing narratives
- Support deals requiring additional go-to-market support
- Work with Customer Success on adoption and expansion messaging
- Own go-to-market plans for significant product launches, including audience, message, channel plan, and Sales messaging
- Track product positioning against competitors and apply market intelligence to campaigns and sales conversations
- Report to the GM, Donor Experience, and collaborate with Product, Operations, Demand, Sales, and Customer Success teams
- 5+ years in product marketing, demand/campaign marketing, or a hybrid GTM role at a B2B SaaS company
- Real accountability for pipeline or bookings
- Experience owning go-to-market strategy for a product or product line end to end, including positioning, messaging, campaign strategy, and sales enablement
- Comfort partnering with channel-execution teams including paid, SDR, field, email, and direct mail without running those channels
- Track record of being in front of prospects, customers, or analysts
- Exceptionally organized; strong project planning and management skills
- Fluency with AI tools for everyday research, positioning, and content workflow
- Comfort with ambiguity and a lean team
- Nice to have: experience in nonprofit tech, higher education, or another relational, long-sales-cycle vertical
- Nice to have: experience building a PMM function from scratch
Demonstrates expertise in product marketing and go-to-market strategy, with a strong focus on pipeline management, campaign execution, and cross-functional collaboration. Proficient in leveraging market intelligence and AI tools to enhance positioning and messaging for B2B SaaS products.
Highest-signal resume keywords- Product Marketing
- Go-To-Market Strategy
- Pipeline Management
- Campaign Strategy
- Project Planning
- Product Positioning
- Messaging Development
- Campaign Briefing
- Sales Enablement
- Market Intelligence
- Organizational Skills
- Project Management
- Collaboration
- B2B SaaS
- Nonprofit Tech
- Higher Education
- Long-Sales-Cycle
- AI Tools
- CRM Software
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