Senior Performance Marketing Strategist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Performance Marketing Strategist based in Canada.

As a Senior Performance Marketing Strategist, you will own paid media strategy for a portfolio of high-growth B2B companies and act as a trusted advisor to senior marketing and executive stakeholders. You will connect campaign performance to the metrics that matter most, including qualified leads, pipeline, and revenue. The role combines hands‑on expertise across major advertising platforms with strategic client leadership and commercial judgment.

You will lead senior‑level conversations, turn complex data into clear recommendations, and confidently guide clients toward decisions. You will also drive forecasting, budget management, conversion tracking, experimentation, and AI‑assisted campaign optimization. This is a fully remote opportunity within a high‑performing, globally distributed team where ownership, continuous learning, and client impact are central to the working environment.

• Develop and lead paid media strategies aligned with each client’s business objectives and North Star Metric, ensuring advertising investment is connected to measurable commercial outcomes.
• Manage and grow a portfolio of approximately 4–7 B2B clients as the primary strategic contact, building trusted relationships with Marketing Managers, demand generation leaders, CMOs, and executive stakeholders.
• Lead monthly and quarterly business reviews, presenting results, trade-offs, risks, opportunities, and recommended next actions while keeping conversations focused on decisions and priorities.
• Set agendas, confidently manage senior client calls, handle challenging questions and pushback in real time, and ensure every conversation concludes with clear decisions, owners, and timelines.
• Own forecasting and budget pacing against quarterly and annual targets, proactively identifying risks, blockers, and opportunities before they impact performance.
• Translate campaign and attribution data into clear, actionable recommendations that clients can understand and implement, focusing on demos, pipeline, revenue, and other meaningful business outcomes rather than vanity metrics.
• Plan, launch, manage, and optimize campaigns across Google Ads, Microsoft Ads, Linked In Ads, and Meta Ads according to client objectives and performance requirements.
• Maintain end-to-end conversion tracking integrity across GA4, Google Tag Manager, and CRM systems, ensuring measurement is accurate before campaigns are launched or changes are implemented.
• Diagnose performance issues at their root, whether related to tracking, account structure, bidding, creative, targeting, or demand, and prioritize solutions based on business impact, effort, and implementation realities.
• Drive AI‑assisted campaign strategy, creative testing, measurement, and optimization while continuously identifying ways to improve performance and operational efficiency.
• Provide candid, constructive feedback and coach clients at different levels, helping them understand performance, make informed decisions, and improve their marketing effectiveness.
• Maintain strong quality standards by thoroughly reviewing and QAing campaign changes, tracking configurations, recommendations, and deliverables before they go live.

• 3+ years of hands‑on B2B paid media experience, including at least 1 year working with B2B SaaS companies.
• Previous experience in a client‑facing strategic role where you owned client communication, recommendations, and outcomes rather than focusing solely on campaign execution.
• Demonstrated track record of delivering against B2B marketing objectives such as MQL, SQL,…