Marketing Associate

Overview

At RPM, we’re in the business of extraordinary. We believe people-first is the way to success which is why we provide top industry pay, comprehensive benefits, and a path of upward mobility via career training and education. Join us and start your extraordinary journey today.

Purpose Statement: To build and elevate a powerful, consistent brand while delivering best-in-class marketing services and property marketing strategies. We drive performance by shaping a unified brand identity, equipping our teams and clients with scalable, creative solutions, and tailoring strategies to maximize visibility, engagement, and results. Through collaboration and innovation, we act as stewards of the RPM Living brand, ensuring our efforts not only reflect our brand at its best but also directly contribute to the success of every community we serve.

The Marketing Associate works closely with internal marketing teams and RPM Operations associates to provide multiple layers of support for project management and implement objectives and strategic initiatives.

• Provides high-touch support and project management relating to all marketing programs, including but not limited to Property Transitions, ORM (Online Reputation Management), Social Media, CRM (Customer Relationship Management), Digital Marketing, and Graphic Design Services
• Directly impact and enhance operational propensity to achieve: business objectives, KPIs, NOI, and leasing goals through high-touch marketing strategy
• Manage and organize the marketing ticket system by providing timely follow-up, training, and resources to operations team members
• Support marketing team with property and portfolio-level strategic initiatives while monitoring sub-market trends accordingly; define adjustments needed to maximize traffic and closing performance
• Maintain a strong focus on generating new ideas through creative strategy. Continually research and make recommendations on new opportunities and marketing channels
• Continually collaborate with the Marketing team to improve user experience and marketing processes across all initiatives
• Complete marketing audits and recommendations for new properties and the existing RPM portfolio
• Maintain and manage community websites and CRM systems as assigned
• Provide a high level of support for lease-up communities during the pre-development, pre-leasing, and stabilization cycles
• Manage the comprehensive implementation of project plans, including management of timelines
• Measure and track the effectiveness of all marketing campaigns and initiatives
• Prepare daily coordination and interaction with the Sr Director of Marketing
• Take & lead marketing projects as assigned by Sr Director of Marketing and marketing team leaders
• Assist with updates from weekly Regional Roundtable Meetings while gathering feedback
• Manage vendor/partner service providers from concept to completion and ensure all work delivered is following contracted terms
• Responsible for handoff and setup of Marketing and social media platforms, including Facebook business pages, Google Business accounts, Instagram, RENTCafé website
• Compile and complete marketing reports and audits on an ongoing basis as requested
• Additional marketing-related duties as assigned and needed
• Travel