Senior Content Marketing Strategist

Healthcare shouldn’t be something you worry about when taking care of your family.

That’s why when you join Redirect Health, your healthcare costs nothing out of your paycheck—and the same is true for your spouse and children.

• No monthly premiums
• No surprise medical bills

Most team members avoid tens of thousands of dollars in healthcare costs compared to traditional health plans.

This isn’t a perk.

It’s part of our mission.

Redirect Health exists to make healthcare affordable for small businesses and people who can’t afford traditional employer insurance.

We help real people navigate a system that is often confusing, expensive, and frustrating—and we do it with empathy, accountability, and simplicity.

If you want your work to matter to families every single day, you’ll find purpose here.

At Redirect Health, our values guide how we show up for each other, our clients, and our members.

We do our best work when we:

• Obsess Over People - We are always helpful, friendly, and human
• Own It to Completion - If we take something on, we see it through
• Always Improve & Adapt - We learn quickly and adjust without ego
• Start with "Yes, We Can Help You" - We lead with solutions
• Succeed as a Team - We win through trust and collaboration
• Detest Waste & Unnecessary Complexity - We simplify to focus on what matters

Senior Content Marketing Strategist exists to shape the stories, resources, and thought leadership that help people understand healthcare differently—and trust Redirect Health as a guide in a complex system.

In this role, you will:

• Serve individuals, families, small businesses, brokers, and internal teams through clear, credible, and compelling content
• Be responsible for building and leading a multi-channel content strategy that supports brand trust, organic growth, and the full customer journey
• Directly impact how people discover, understand, and engage with affordable, accessible healthcare

This is a hands-on role for someone who:

• Enjoys strategic storytelling, editorial leadership, and hands-on execution
• Takes ownership and follows through
• Wants their work to have real-world impact

In this role, you will:

• Leverage AI tools to support content creation and iteration while applying strong editorial judgment and proven copywriting frameworks.
• Own the comprehensive content strategy across website, blog, email, newsletters, social media, and long-form resources
• Support Marketing, sales, and customer success teams with content that educates, builds trust, and supports every stage of the funnel
• Collaborate with the Director of Growth Marketing, Direct Response Copywriter/Strategist, SEO partners, design, product, sales, and customer success teams
• Improve brand consistency, organic traffic, inbound leads, and audience engagement through high-quality, SEO-informed content
• Advocate for clear, human storytelling that makes healthcare easier to understand and positions Redirect Health as a trusted voice

A strong performer in this role is known for:

• Creating a consistent, high-quality publishing rhythm across channels
• Translating complex healthcare topics into clear, engaging narratives
• Delivering measurable growth in organic traffic, engagement, and inbound demand

Success in this role is measured by:

• Success in this role is measured by:
• Growth in organic traffic, keyword rankings, and inbound leads driven by content
• Consistency and quality of brand voice across all owned channels
• Engagement metrics such as time on page, content consumption, and audience growth
• Strong collaboration and alignment across marketing, SEO, and paid teams

We’re looking for someone who:

• 5+ years of experience in content strategy, editing, or…