Senior Social Media Content Designer

Become a part of our caring community

Become a part of our caring community and help shape how Humana shows up across social platforms with content that is timely, thoughtful, and built for the way people engage today. The Senior Social Media Content Designer creates platform-native organic content that captures attention, strengthens brand connection, and supports Humana’s mission to help members, patients, and communities achieve their best health.

In this role, you will translate business priorities, audience insights, and social media trends into compelling content across channels. A typical day may include concepting posts, building visual content systems, refining platform personas, collaborating with creative partners, and using performance signals to improve engagement.

The Senior Social Media Content Designer develops social-first creative that is tailored to each platform, audience, and content objective. This role brings together design craft, content strategy, brand voice, and social media best practices to create organic content that is engaging, accessible, and consistent. The position partners closely with social media strategists and business stakeholders to turn complex healthcare messages into clear and meaningful social experiences.

By improving how Humana connects with people in the feed, this role helps members, patients, and communities engage with content that feels relevant, useful, and human.

• Create bespoke, platform-native organic social content across formats such as static posts, carousels, short-form video concepts, stories, and social graphics

• Use audience insights, platform behaviors, and performance data to design content that captures attention and drives meaningful interaction

• Helpestablishand maintain personas, tone, and style systems for Humana’s social media accounts to ensure consistency across posts and campaigns

• Partner with copywriters, designers, social strategists, and creative leadership to concept, develop, refine, and deliver high-quality social content

• Apply current social media best practices, emerging trends, accessibility standards, and brand guidelines to improve engagement and content effectiveness

• Bachelor’s degree or higher in design, communications, marketing, journalism, English, or a related field

• 5+ years of experience in social media content design, content strategy, creative development, digital design, ora related discipline

• Portfoliodemonstratingsocial-first content across multiple platforms, including examples of platform-specific visual and/or written content

• Experience applying brand, voice, tone, accessibility, and platform standards to organic social media content

• Demonstrated ability to manage multiple projects, collaborate cross-functionally, and deliver content in a fast-paced environment

• Experience creating organic social content for healthcare, insurance, wellness, financial services, or another regulated industry

• Experience developing account personas, content pillars, recurring social formats, or social voice and tone systems

• Working knowledge of social analytics and ability to translate performance insights into content recommendations

• Experience with Adobe Creative Suite, Figma, Canva, motion tools, or comparable creative software

• Familiarity with paid social creative, influencer or creator content, employee advocacy, or integrated campaign development

• Preferred locations: Arlington, VA;
  Louisville, KY;
  Atlanta, GA;
  Boston, MA;
  Chicago, IL;
  New York, NY;
  Tampa, FL;
  Nashville, TN;
  Dallas, TX;
  Seattle, WA;
  Denver, CO;
  Fort Lauderdale, FL

• Periodic in-office work may berequiredto support collaboration,…