Marketing Specialist, Inpatient Rehabilitation Hospital

Description Brooks Rehabilitation is bringing its nationally recognized expertise to Arizona, and we’re looking for a creative, curious and highly motivated Marketing Specialist to help tell that story.

This is a highly visible, hands-on role for a self-starter, storyteller, relationship builder and creative thinker who will be embedded at our new Arizona hospital and serve as the local marketing and communications go-to person. You’ll get to know our patients, families, clinicians and leaders, uncover great stories, create meaningful content and bring the Brooks brand and The Brooks Way to life in Arizona.

You’ll help build awareness, strengthen our reputation, support growth and find creative ways to showcase what makes Brooks different, with the support of our corporate Marketing & Communications team in Jacksonville, Florida, and the opportunity to bring a strong local perspective to a growing market.

This is an opportunity to help shape how Brooks is introduced, experienced and remembered in Arizona.

Responsibilities Be the local marketing and communications go-to person for the Arizona hospital, partnering with hospital leadership, physicians, clinicians, Patient Experience, Human Resources and other key stakeholders to understand priorities and identify opportunities.

Tell the Brooks story. Build relationships across the hospital and continually uncover meaningful patient, clinical, physician, employee, community and organizational stories that showcase Brooks’ expertise, impact and The Brooks Way.

Develop compelling content to be used on social media, websites, digital signage, internal and external communications and other channels. Help maintain a local content calendar in partnership with the corporate Marketing & Communications team.

Lead storytelling from start to finish, including identifying stories, conducting interviews, coordinating approvals, writing and coordinating photography and video while ensuring appropriate privacy, sensitivity and professionalism.

Support public relations and media relations as the on-site media point of contact. including identifying stories, spokespeople, and coordinating interviews and media  a local brand champion and steward. Ensure brand standards, messaging and visual identity are consistently and accurately applied across signage, collateral, digital displays , marketing materials, social content, way finding, events and other patient and community facing touchpoints. Partner with corporate Marketing & Communications on brand guidance and approvals.

Monitor local social media and online reputation efforts in partnership with the corporate Marketing team. Identify trends, issues and opportunities and help turn insights into action.

Support national and local conferences, events and activations that advance marketing goals, strengthen relationships and increase awareness of Brooks in the Arizona market.

Manage multiple projects and priorities from concept through completion, including timelines, stakeholders, deliverables and deadlines. Use project management tools such as Trello and other platforms to organize work and maintain visibility across teams.

Measure marketing analytics and prepare reports highlighting agreed-upon metrics.

Bring energy, creativity and initiative to the role. Stay current on marketing, communications, healthcare and digital trends and look for smarter, more effective ways to connect Brooks with the Arizona community.

Qualifications Bachelor’s degree in marketing, communications, public relations, journalism, business or a related field, or equivalent professional experience.
5+ years of experience in marketing, communications, public relations, digital marketing, content or a related field.

Strong writing, editing,…