Marketing Coordinator

Position Overview

The Marketing Coordinator is responsible for coordinating and trafficking marketing, sales, and communication initiatives for O’Neil Printing, Printing Solutions, Rule
29, and YB2.

This role serves as a central point of coordination between Sales, HR, Brand, Marketing, and Rule
29, helping ensure projects are clearly defined, appropriately prioritized, assigned to the right resources, and completed on time.

The Marketing Coordinator will also work with Rule
29 when additional strategic, creative, digital, or production support is needed, helping determine which projects should be handled internally and which are best supported by Rule
29.

• Coordinate and traffic marketing requests across O’Neil Printing, Printing Solutions,
• and YB2
• Receive, organize, clarify, and prioritize incoming marketing and communication needs
• Develop clear project briefs outlining goals, audiences, deliverables, timelines, stakeholders, and approvals
• Assign and route projects to the appropriate internal or external resources
• Track projects, deadlines, approvals, responsibilities, and next steps
• Follow up with stakeholders to gather missing content, information, imagery,
• feedback, and approvals
• Identify potential delays or scheduling conflicts and proactively help resolve them
• Maintain organized marketing calendars, project lists, and campaign schedules
• Ensure completed marketing and sales materials are organized and easily accessible

The role builds on O’Neil’s existing approach of tracking creative requests, deadlines, approvals, and project status while helping prevent delays caused by missing information or unclear ownership.

Work closely with the Sales team to understand and coordinate marketing needs that support prospects, customers, and business development. Responsibilities may include coordinating:

• Sales presentations and pitch materials
• Active Campaign management
• Brochures and capabilities materials
• Case studies and customer success stories
• Sales samples and kits
• Promotional materials
• Testimonials, reviews, and Net Promoter Score (NPS) programs
• Trade show and event materials
• Campaign support
• Other tools that help Sales communicate O’Neil’s capabilities effectively

Partner with HR to help organize and coordinate internal communications and employee-facing initiatives, which may include:

• Company announcements
• Employee communications
• Internal campaigns
• Leadership communications
• Culture and ESOP initiatives
• Employee events
• Internal signage and environmental communications
• Coordination of content, approvals, timing, and distribution

Work with Brand and Marketing leadership to coordinate ongoing marketing initiatives across the organization. Responsibilities may include:

• Brand initiatives
• Marketing campaigns
• Website updates
• Digital and social media
• Content marketing
• Photography and video
• Advertising
• Events and sponsor ships
• Environmental graphics
• Promotional initiatives
• Strategic communications

The Marketing Coordinator should understand how these channels work together and help ensure communication is consistent across brands and audiences.

An important part of this role is helping determine the appropriate resource for each marketing project.

The Marketing Coordinator will help evaluate with Rule
29’s Operations Lead whether work should:

• Be completed by the internal O’Neil team
• Use existing templates or established systems
• Be handled by another O’Neil freelance resource
• Be assigned to Rule
  29 for additional strategy, creative, branding, digital, video, or specialized support

When Rule
29 is involved, the Marketing Coordinator will help provide clear project direction, gather necessary materials, consolidate feedback, coordinate approvals,…