Social Media Strategist

Terros Health is a healthcare organization of caring people, guided by our core values of integrity, compassion and empowerment. We engage people in whole person's health through an integrated care delivery system, thus establishing a medical home for our patients. In caring for the whole person, we focus on overall wellness through physical health, mental health and substance use care. Our mission is to provide extraordinary care by empowered people through exceptional outcomes.

The Social Media Strategist develops and executes content and social media strategies that strengthen Terros Health's brand awareness, engagement, and reputation. This role translates organizational priorities, audience insights, and leadership objectives into compelling, platform-specific content and measurable social media initiatives. The Social Media Strategist manages the full social media lifecycle, including strategy, content creation, publishing, community engagement, analytics, and optimization while collaborating cross-functionally.

The role ensures alignment with brand standards, organizational values, and business goals while supporting broader marketing, communications, website, event, and patient- and employee-facing initiatives.

• Develops multi-channel social media strategies that define each platform's role, priority audiences, content architecture, publishing approach, and success metrics in alignment with business goals, brand standards, and external affairs objectives.
• Conducts audience research, and social listening to understand behaviors, needs, sentiment, brand mentions, and opportunities for meaningful engagement.
• Establishes content pillars, narrative frameworks, editorial direction, and content calendars that guide consistent, audience-centered social media output across all platforms.
• Creates campaign concepts and ongoing content programs that support brand strategy, organizational priorities, service lines, and measurable agency goals.
• Designs, writes, edits, produces, schedules, and publishes accessible, platform-specific content, including short-form video, graphics, photography, and copy, using appropriate content and scheduling tools.
• Manages community engagement across comments, direct messages, and brand mentions; coordinates timely responses and escalates sensitive issues to protect organizational reputation and patient privacy.
• Develops influencer and creator program strategies, including partnership objectives, selection criteria, participation tiers, brand and content guidelines, approval processes, and performance expectations.
• Builds measurement frameworks, key performance indicators, dashboards, and reporting structures; analyze results and translate findings into clear recommendations for ongoing optimization.
• Monitors cultural and industry trends, platform updates, emerging formats, and the competitive landscape to identify responsible opportunities and improve channel and content performance.
• Collaborates cross-functionally with Business Development, subject matter experts, internal leadership, marketing and communication partners to manage briefs, brand messaging, approvals, assets, timelines, and coordinated execution
• Supports the organization's website and broader digital presence as needed, with emphasis on content creation, accuracy, brand alignment, audience usability, and coordination with external partners. Provides support for other organizational marketing, including but not limited to, content creation, and design needs, including campaigns, events, print materials, website content, and patient-facing lobby TV content.
• Serves as subject matter expert on social media strategy, content, audience engagement, and platform best practices.

• Multiple medical plan options, including a no-premium plan for employees and their families
• Multiple dental plan options, including orthodontic coverage
• Vision insurance
• Group life and disability insurance
• Pet insurance
• 401(k) plan with company match
• Interest-free medical line of credit
• Financial education, planning, and support resources
• Monetary company contribution toward eligible benefits
• Bilingual pay differential
• Generous Paid Time Off (PTO) - 3 weeks off in the first year
• Paid Sick Time
• 10 paid holidays annually
• Comprehensive wellness program featuring wellness challenges, activities, and prizes
• Employee Assistance Program (EAP) available to employees and their family members
• Trip Reduction Program

• Ongoing professional growth and career…