Senior PPC Specialis

Creatio is an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, or scale. We help midsize and large organizations run customer workflows in the AI era. Headquartered in Boston, MA, with a global team and a large ecosystem of partners, Creatio serves thousands of customers in over 100 countries and automates tens of millions of workflows daily.

Genuine care for our clients and partners is at the heart of our DNA.

We’re proud to be recognized by top industry analysts as a Leader and Strong Performer in multiple Gartner and Forrester reports.

In 2025, Creatio was named to Inc.’s Best Workplaces list , recognizing our commitment to employee wellbeing and a strong workplace culture.

We areseekingpassionate, proactive, and results-driven Senior PPC Specialist who is excited to contribute to a fast-growing and innovative company, drivelead generation and brand awareness paid campaigns for Creatio,develop and executea data-driven growth marketing strategy for our campaigns globally.

The ideal candidate is someone who thrives in a dynamic environment, embraces challenges as opportunities, and is motivated to bring fresh ideas to the table.

Most importantly,we’relooking for individuals who share our values, believe in collaboration, and want to be part of a workplace where creativity, accountability, and ambition are celebrated.

Team composition:
This role sits within the Digital Marketing // PPC Team and reports directly to the Digital Strategist.

• Campaign Management & Optimization: Create, manage, andoptimizeall digital advertising campaigns, including but not limited to Facebook, Instagram, Google, and Linked In. Make decisions aboutoptimizingand stoppingcampaigns, and coordinate these decisions with stakeholders.
• Strategic Planning: Plan and schedule marketing campaigns across different channels and regions. Collaborate with internal teams to develop and execute campaigns effectively, and provide recommendations on personalization and optimization strategies.
• Data Analysis & Reporting: Create and deliver reportsof KPIs. Measure,monitor, and communicate key metrics, andanalyzethe effectiveness of campaigns across channels to maximize results and adjust campaign structure when needed.
• Paid Ads Strategy Development:*
  * ** Identify new approaches and strategies for paid advertising. Coordinate with management on strategy planning and execution, andimplementAI-driven insights to improve ROI and campaign efficiency.
• LLM Ads: Launch andoptimizeadvertising campaigns on ChatGPT and other LLM platforms.

• Proven experience managing
  
  Linked
  
  In,Google Ads, Search Campaigns, Google Display, Microsoft Advertising, Facebook, and other paid media channels.
• Experience with A/B testing and Google Ads experiments.
• Strongproficiencyin Google Analytics (GA4).
• Experience in the B2B or software development industry is highly preferred.
• Ability to launch campaigns from scratch, including pixel implementation and conversion setup.
• Data-driven analytical mindset with a keen eye for detail and a focus on optimization.
• Strong collaboration skills with digital, content, and design teams.
• Strong project management skills to handle multiple campaigns simultaneously, including media planning, budgeting, and financial requests.
• Proficiency with analytics and optimization tools such as Keyword Planner, plus advanced Excel skills (Pivot Tables, VLOOKUP, and similar functions).
• Experience working with CRM systems and the ability to work with large data sets to extract meaningful insights.
• Hands-on experience in performance analysis and lead generation funnel tracking.
• Experience in market research, competitor analysis, and user feedback analysis, with a…