Graphic & Production Designer

Position:
Graphic & Production Designer

Salary: AU $2,500/month

Work Schedule:

9:00AM-5:00PM WST

The client is looking for a graphic designer to serve as their production design partner. This role is the hands-on execution layer of their marketing design output — taking brand assets, illustrations, and briefs from their internal team and turning them into finished, production-ready deliverables across packaging, venue, digital, and trade channels.

Their in-house illustrator is moving into a purely illustrative role focused on original artwork for labels, campaigns, and brand world-building. The outsourced designer will work downstream — receiving his illustrations and composing them into the final assets described below.

Briefs, assets, and feedback will be managed through Airtable and Google Drive. We move quickly and expect a partner who can match their pace without sacrificing quality.

• Build print-ready beer labels using supplied illustrations, composing them with brand typography (Futura Now Headline / Text), legal and compliance copy (standard drinks, allergens, barcode/UPC), and production specifications.
• Manage print production files — bleeds, die lines, substrate considerations, Pantone-to-process colour management. Packaging artwork across cans, bottles, cartons, and shipper boxes.
• Must understand or quickly learn Australian alcohol labelling regulatory requirements.

• Design and maintain a templated system across six venues for weekly specials boards, seasonal menus, A-frames, table talkers, posters, window decals, and other in-venue print assets.
• Templates must be venue-staff-friendly (Canva-based editable templates preferred) while remaining firmly on-brand.
• Account for venue-specific variations — a 600-seat beer hall has different signage needs to a neighbourhood taphouse. Festival and event-specific print — banners, flags, booth graphics, merchandise mockups.

• Design and compile email campaigns in Klaviyo for both consumer-facing communications (new releases, venue promotions, loyalty program) and trade-facing sends (new product sell sheets, seasonal range announcements, key account updates).
• Must be able to build responsive HTML email templates, not just deliver flat design comps.
• Understanding of email rendering quirks across major clients (Outlook, Gmail, Apple Mail). Work alongside Sarah (Digital/CRM) on audience segmentation, campaign scheduling, and template libraries.

• Front-end website content updates — page builds, image and asset swaps, landing pages for campaigns or new venue launches (e.g. Bootleg Brewery 2026).
• Implement and maintain structured data / schema markup (JSON-LD) for products, venues, events, and organisation data to support SEO performance.
• Basic CMS proficiency, responsive design awareness, and web accessibility fundamentals. Coordinate with Sarah on Google Business Profile alignment and digital consistency.

• Build and maintain trade presentation decks using the existing pitch deck template.
• Update with current range information, venue data, social proof, and sustainability credentials.
• Decks must be visually compelling and land with national retail buyers, independent bottle shops, on-premise groups, and distributor partners.
• PowerPoint and/or Canva proficiency required — ability to work within their existing green-palette internal communications style.

• Rapid-turnaround design for one-off and seasonal needs: ingredient specification cards for trade events, festival booth design and signage, collaboration beer co-branded assets, Beer-Ducation…