Field Marketing Manager – Arizona

About the Role

As our Field Marketing Manager, you’ll play a key role in building Express Flooring’s event presence across Arizona. You’ll own the local event strategy — building the calendar, executing trade shows and community activations, and creating experiences that generate qualified leads and in‑home appointments for our sales team.

This is an opportunity for a confident, hands‑on leader who can think strategically and execute in the field. Working closely with the Director of Events, you’ll build our local presence, recruit and coach a team of Brand Ambassadors, and continuously improve performance as the market grows.

If you’re a confident field marketer who enjoys building something from the ground up and seeing a direct connection between your work and business results, this is an opportunity to make a visible impact.

Job Type: In-Person;
Full-Time

Compensation: $55,000-$65,000 annual salary + bonus opportunities

Location/Territory: Arizona

Regular

Schedule:

Thursday–Monday with Tuesday & Wednesday off;
Weekend availability is required.

Travel throughout the assigned territory is required based on the event schedule.

• Build and manage the territory’s event calendar, with the goal of growing the market to 25+ events per month across trade shows, community events, partnerships, and local activations.
• Develop an event strategy focused on brand visibility, lead generation, appointment setting, and ROI.
• Build relationships with event organizers and community partners to secure new opportunities and expand Express Flooring’s local presence.

• Own event execution from logistics and setup through staffing and on‑site performance.
• Maintain a strong field presence, personally working events and engaging homeowners as the market and team grow.
• Create professional, engaging experiences that generate qualified leads and in‑home consultation opportunities while representing Express Flooring’s brand.

• Recruit, onboard, coach, and develop a team of 10+ Brand Ambassadors as the market grows. Teach and model effective customer engagement, lead generation, qualification, appointment‑setting, and brand representation.
• Provide regular in‑field coaching, feedback, and performance management to strengthen individual and team results.
• Build a culture of energy, accountability, and continuous improvement.

• Track lead volume, appointment generation, event costs, conversion trends, and other key performance indicators to understand event effectiveness.
• Use performance data to determine where to invest, where to adjust, and which events should become part of the ongoing market strategy.
• Manage event budgets and resources with a strong focus on ROI.
• Partner closely with the Director of Events and other business leaders to communicate results, opportunities, and recommendations.

• 3–5 years of experience in field marketing, event marketing, experiential marketing, lead generation, or a related customer‑facing environment.
• Proven experience planning and executing trade shows, canvassing, community events, activations, or face‑to‑face lead‑generation programs.
• Experience recruiting, leading, and coaching customer‑facing teams such as Brand Ambassadors, promoters, sales representatives, or event staff.
• Strong business acumen with experience evaluating event performance, lead metrics, budgets, and ROI.
• Strong organizational, project management, and communication skills with the ability to manage multiple events and priorities.
• Proficiency with Microsoft Office Suite.
• Ability to travel throughout the assigned territory and regularly work weekends based on the event schedule.

• Experience in…