Social Media and Digital Marketing Specialist

Job Title
:
Digital Marketing Specialist - Owned Content

Job Category
:
Digital Marketing / Content

Media Scope
:
Owned Content

Position Overview:

We are seeking a Digital Marketing Specialist to own all content across the channels the organization controls: website, blog, email, membership community, and organic social. You will turn an existing library of television, podcast, book, and course material into written and social content that grows the audience and drives enrollment. This role combines strong writing with practical SEO, email, and analytics skills.

Our client is a faith-based digital media and online education organization serving a global community of more than 125,000 women. The business publishes across a television program, a podcast, books, online courses, an apparel line, and a private membership community of over 90,000 members, all focused on personal growth, emotional healing, and purposeful leadership. The team is small, digital-first, and based in the southeastern United States.

A strong writer who can hold a consistent brand voice across formats, from a long-form article to a three-line caption. You work well from source material, taking a podcast episode or teaching session and turning it into a month of content. You are self-directed, comfortable writing for a faith-centered audience, and you handle personal subject matter with care.

• Write and edit onsite content including articles, resource guides, program pages, and campaign landing pages.
• Keep website copy current, cohesive, and aligned to the brand voice.
• Apply on-page SEO and keyword research so content ranks while still reading naturally.

• Write newsletters, welcome sequences, and launch campaigns that drive enrollment and retention.
• Segment messaging so new subscribers, longtime members, and course buyers each get relevant content.
• Create written content and recurring features for the private membership community.

• Adapt long-form content into platform-specific posts for Facebook, Instagram, You Tube, Linked In, and Pinterest, curating for each platform rather than posting the same thing everywhere.
• Turn television episodes and podcast episodes into show notes, articles, captions, and quote content.
• Brief designers and video editors on the visual assets each piece needs.

• Build and maintain a content calendar aligned to program and product launches.
• Track traffic, engagement, and conversion in Google Analytics 4 and Google Search Console.
• Report on results in plain language with clear recommendations for the next cycle.

• Content management system experience such as Word Press, Kajabi, Squarespace, or Webflow.
• Email marketing platform experience such as Active Campaign, Klaviyo, Mailchimp, or Convert Kit, including automated sequences.
• SEO and keyword research tools such as Ahrefs or SEMrush.
• Google Analytics 4 and Google Search Console.
• AI writing tools used to speed up drafting and repurposing, with the editorial judgment to keep output on brand.

• Excellent written English with consistent tone and voice.
• Reliable self-management against a publishing calendar with limited supervision.
• Openness to feedback and fast revisions.
• Discretion and cultural sensitivity when writing about faith and personal healing.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field, or equivalent experience.
• Three to five years in content marketing or copywriting, with a portfolio showing website copy plus email or social work.
• Experience with a media, education, membership, or creator-led brand is preferred.