Sr. Manager Media Strategy - Series Healthtech

Hello! Please give this job description a thorough perusal before you decide to apply. There are glittering aspects that will immediately knock you out of contention and we don’t like raising hopes unnecessarily. Please refer to the Requirements and What Makes You Shine sections below for details.

100% remote and must be performed in the States.

Cover letters are welcomed, appreciated, and reviewed (by a human).

Sadly, we can’t facilitate visas.

About PrescriberPoint:

The brainchild of David Ricks, CEO of Lilly, and incubated by Boston Consulting Group’s Digital Ventures, PrescriberPoint is a Series A healthtech whose mission is to help Health Care Professionals reduce the time, tension, and anxieties they and their patients encounter during the prescribing process. We are funded to date by Lilly, Pfizer, Adobe, and Master Card. We offer an end-to-end, AI-centric solution that starts with medical knowledge (35k drug micro-sites) and related tools, including coverage look ups and samples, and finishes with an intake pharmacy and prior authorizations insider EMRs.

PrescriberPoint runs paid media for pharmaceutical clients and for our own marketing. We need someone who can own the media strategy function — channel mix, audience architecture, budget ownership, vendor relationships, and performance frameworks — while managing the marketing team that executes paid media and lifecycle campaigns.

That said, we’re a lean startup. You’ll also roll up your sleeves and build campaigns yourself when the team is at capacity or speed matters. This isn’t a “strategy only” role — you need the hands‑on chops to execute what you plan.

You’ll split your time between client campaigns and internal initiatives — product marketing, corporate awareness, ABM for brand sales, and institutional sales targeting health systems. The mix will shift based on business priorities.

• Develop channel strategies for client and internal campaigns — which platforms, what mix, how budget should flow
• Build audience targeting frameworks that align with campaign goals across HCPs, pharma brand teams, and health system buyers
• Create media plans with clear KPIs, pacing recommendations, and measurement approaches
• Own media budget recommendations and be accountable for spend efficiency across campaigns
• Translate briefs into actionable media strategies the execution team can build
• Work with cross‑functional partners on internal initiatives — product GTM, corporate awareness, ABM for brand sales, and institutional sales targeting health systems
• Test new channels and approaches on internal campaigns before recommending them to clients
• Jump into campaign builds when needed — you’re not above getting your hands dirty in‑platform

• Own DSP and platform relationships — negotiate rates, evaluate new vendors, manage partnership health
• Build and maintain the media strategy playbook — methodologies, templates, and standards the team operates from
• Establish channel selection criteria and budget allocation frameworks that scale across clients
• Stay current on platform capabilities and healthcare media landscape to inform strategic recommendations

• Define success metrics and reporting frameworks for campaigns
• Identify underperforming campaigns and recommend strategic pivots (not just tactical tweaks)
• Build benchmarks and performance standards across channels and verticals
• Partner with Value Engineering on Q  prep, ROI models, and client performance narratives
• Advise on media feasibility during client pitches, scoping conversations, and RFPs

• Manage the engagement and media execution team — prioritize workload, provide feedback,…