Senior Manager, Performance Marketing

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well.

While our headquarters are based in Denver, Colorado, our team spans the globe, with teammates across Brazil, Poland, the Philippines, Mexico, and beyond. We care deeply about our customers and foster a culture where our company, people and Pros grow and succeed together—no matter where they’re based. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.

We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

As the Senior Manager, Performance Marketing, you own a meaningful media budget and lead a portfolio of performance marketing channels focused primarily on demand generation programs that create net-new demand and awareness among our target audience. You set strategy, manage budget allocation, lead a team of performance marketers, and optimize campaigns across channels including paid social, direct mail, creator and influencer marketing, affiliate, and other emerging acquisition strategies.

As Senior Manager, Performance Marketing, you balance strategic ownership with hands‑on execution, using data, experimentation, and customer insights to drive scalable growth while maintaining strong efficiency guardrails. You partner closely with Creative, Lifecycle Marketing, Analytics, Finance, and Product to build a full‑funnel acquisition engine, improve channel performance, strengthen measurement, and identify new opportunities for growth.

Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

• Lead a team of performance marketers across paid media and acquisition channels, setting priorities, performance expectations, and team goals
• Own and execute end-to-end performance marketing strategy across paid social, creator and influencer marketing, direct mail, affiliate, and emerging acquisition channels
• Manage and optimize a $20M+ annual media budget to drive scalable customer acquisition, revenue growth, and efficient return on investment
• Analyze full-funnel performance and translate channel, customer, and financial data into strategies that improve customer acquisition cost, lifetime value, conversion, and incrementality
• Identify, test, and scale new marketing channels and acquisition strategies that create net-new demand and expand HCP's growth opportunities
• Partner with Creative to translate customer insights and performance data into high-velocity creative testing, clear briefs, and stronger campaign execution
• Collaborate with Lifecycle Marketing, Analytics, Finance, Product, and other cross-functional partners to strengthen the full-funnel acquisition engine
• Design and execute structured experimentation across creative, audiences, offers, targeting, landing pages, and channel tactics
• Own reporting, performance forecasting, and investment recommendations for the channels within the portfolio, communicating results, risks, and opportunities to senior leadership
• Manage agency,…