Lifecycle Marketing Manager

About APPLIED Adhesives:

We have you covered.

Nobody knows more about adhesives than APPLIED Adhesives. We are passionate about solving complex challenges with innovative adhesive products and offerings. APPLIED is the industry leader in helping manage costs, reduce waste, and make entire operations run more efficiently. From adhesives, equipment, parts, and service, we have you covered.

With world-class adhesive products, equipment, and parts along with visionary leadership, unparalleled expertise, and an agile, responsive service team, we’re not happy simply staying put. Every day, we leverage our technical expertise and passion for problem solving for the benefit of our customers and the future of our company.

We have countless victories that we could celebrate, but we’re more interested in looking forward than back. We’ve collected the talent and skills to continue innovating new product solutions and applications in emerging industries. We have the fortitude to not only accept challenges, but to seek them out. And we have the confidence and determination to become the most sought-after adhesive solutions partner.

Come join us!

We are seeking a highly motivated Lifecycle Marketing Manager who demonstrates strong communication, collaboration, and problem-solving skills while thriving in a fast-paced, growth-focused environment.

This position will own the full customer journey at APPLIED, from prospect acquisition and lead nurturing through onboarding, retention, expansion, and customer advocacy. This individual will design and build scalable marketing automation programs, customer journeys, lead scoring models, and reporting frameworks that drive measurable business growth.

This individual will develop full-funnel marketing strategies, including email prospecting campaigns that generate qualified opportunities for Sales and post-sale programs that increase customer engagement, retention, and renewal rates.

This is a hands‑on, high‑autonomy role for someone who enjoys building systems from the ground up and creating measurable impact across both pipeline generation and customer growth.

This is a remote role in the Twin Cities, MN area which requires up to 10% travel.

• Own and optimize the full customer lifecycle, from lead generation and onboarding through retention, expansion, and advocacy.
• Serve as the business owner of APPLIED’s marketing automation and CRM ecosystem, ensuring scalable processes and data integrity.
• Design and maintain lifecycle stages, lead scoring, segmentation, audience management, and automated customer journeys.
• Build and execute email prospecting, lead nurture, and demand generation programs to drive qualified pipeline growth.
• Develop targeted campaigns and account-based marketing initiatives across key industries, applications, and customer segments.
• Create and manage landing pages, forms, CTAs, and conversion paths that support marketing campaigns and revenue goals.
• Partner with Sales to align lead qualification, routing, follow-up processes, and pipeline acceleration strategies.
• Develop onboarding, adoption, retention, re‑engagement, and expansion programs that improve the customer experience and drive growth.
• Analyze customer and market insights to inform campaign strategy, content development, and audience targeting.
• Collaborate cross-functionally with Marketing, Sales, Operations, Service, and eCommerce teams to deliver a seamless customer experience.
• Build and manage reporting, dashboards, and funnel analytics, using performance data to continuously optimize marketing effectiveness and business results.
• Must be willing to travel to APPLIED facilities.
• Perform other duties as assigned.

• Value teamwork and…