Creative Strategist

Location: Remote
Role Type:
Contractor — primary, near full-time engagement of approximately 30‑40 hours per week, measured by creative output and delivery rather than fixed hours

Reports to:

CMO, working closely with the Creative Director and production team.

Our client is looking for an experienced Creative Strategist to own and scale paid advertising creative from concept → brief → production → testing → learning.

This is a hands‑on role for someone experienced in direct‑response advertising, paid social, creative testing, and performance marketing . You will develop concepts, write briefs and scripts, direct production, and manage a high‑volume creative pipeline across the full funnel.

Our client is a Palestinian‑owned, mission‑led organization connecting small‑scale farmers across Palestine directly with consumers worldwide. Their model is farm‑first and regenerative, built around long‑term partnerships with trusted growers, fairer pricing, and single‑estate extra virgin olive oils.

Every bottle is fully traceable to its region and farm and reflects the people, land, and heritage behind the product. The organization aims to create a global gateway for Palestinian farmers to share their produce, culture, and sustainable practices.
The client’s name and additional details will be shared with shortlisted candidates before the client interview.

• Own the creative pipeline from ideation through production, launch, testing, and learning.
• Develop advertising concepts, hooks, angles, scripts, and creative approaches across the full funnel.
• Turn concepts into clear briefs that editors, designers, creators, and videographers can execute independently.
• Brief and manage creative production while maintaining quality, pace, and alignment with the brand.
• Work with the Creative Director to ensure creative fits the brand voice and direction.
• Define a clear hypothesis and performance objective for each concept.
• Monitor creative performance and use results to inform new concepts and iterations.
• Identify creative fatigue and develop new angles and variations to maintain performance.
• Maintain simple, repeatable creative systems including briefs, trackers, templates, and guidelines.
• Manage approximately 30 concepts per month, depending on production requirements.

• Strong experience in creative strategy for paid social or direct‑response advertising, particularly Meta and Tik Tok.
• Proven experience developing and scaling advertising creative at meaningful volume, with specific examples and results.
• Strong understanding of creative performance metrics and testing, including CTR, CVR, ROAS, hook rate, and creative fatigue.
• Strong concept, hook, script, and brief‑writing skills.
• Experience managing editors, creators, designers, videographers, or other production resources.
• Strong full‑funnel creative understanding across acquisition, consideration, conversion, and retargeting.
• Strong creative judgment, communication, organization, ownership, and ability to work independently.
• Comfortable challenging ideas while remaining responsive to the brand, Creative Director, and performance data.
• Low‑ego and collaborative, with the ability to work effectively within a founder‑led organization.

• Experience with premium, values‑driven, heritage, food, or mission‑led brands.
• Experience with DTC brands and e‑commerce.
• Experience with UGC, creator‑led content, partnership ads, or influencer creative.
• Familiarity with Palestinian culture, history, agriculture, or the mission of supporting Palestinian farmers.

• We are looking for someone who has actually operated a high‑volume creative process, not someone who can only describe creative…