Growth Marketing Lead

Own our go-to-market end to end, ads, brand, content, and self-serve channels, and act as the CEO's right hand.

Remote (Global) Full-time Updated Aug 30, 2026

Remote, open globally. Full-time preferred; open to part-time for the right person. You report directly to the CEO and work with her on Pacific Time (PST) hours. This is 80% go-to-market, 20% CEO office.

Plankore is a VC-funded US-based startup building AI that truly understands construction blueprints, not just pixels, but structure, intent, and cross-sheet reasoning.

We need someone very strong in growth marketing to own it. We're building the Growth Marketing function from the ground up, and you'll run it day to day, hands-on and technical. You do the work yourself. You won't be doing everything alone, where it makes sense, you'll also have the chance to manage vendors who help you.

Our Growth strategy will change as we learn from the market. Right now the focus is executing the current plan well, then iterating on a new strategy together with the CEO.
Growth Marketing & GTM (80%):

• SEO and content
  : own our content strategy and what gets published across SEO and social
• Ads
  : run our paid campaigns: planning, budget, creative, and performance
• Self-serve channels
  : build our onboarding emails, Support Center articles, and You Tube onboarding videos
• Brand and public channels
  : own how Plankore shows up publicly
• Lead generation and sales support
  : generate leads, and support sales and sales materials when we open a sales channel

Member of CEO office (20%): work directly with the CEO on the company's priorities beyond Growth Marketing, investor and board materials, strategic research, and special projects. You'll see how the company is run and have a hand in it.

The short version: be technical enough to do the work yourself. Then:

• A strong Growth Marketing track record. 5+ years in growth, demand generation, or product marketing at a B2B SaaS startup, with channels you owned end to end and results you can show
• Hands-on with paid ads (Google, Meta, Linked In, or You Tube), you set up and run campaigns yourself and read the numbers behind them
• Technical enough to build self-serve funnels yourself, onboarding emails, help articles, tutorial videos, website changes, and improve them with data
• Strong written English, you'll write customer-facing content and material for the CEO, and it has to read well the first time
• A bias for execution, you'd rather ship this week's content calendar than debate the perfect strategy
• Resourceful about how things get done, you use AI tools, change the website yourself, produce content, or bring in a vendor, and you make the call on which is right for the job
• Comfort working async with minimal hand-holding, and the judgment to know when to ask
• Strongly preferred: Construction / AEC or Prop Tech background, video editing or You Tube experience, and familiarity with AI products

• Remote, open to candidates anywhere
• Full-time preferred; open to part-time for the right person
• Reports directly to the CEO
• Works with the CEO during Pacific Time (PST) business hours, you'll need to be reliably available in that window