Digital Marketing Coordinator

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the creative voyagers within our company and community. For them, creativity is about the journey, not just the output.

Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values:
We have HEART - also referred to as the "Van Doren Spirit". We are relentlessly CURIOUS about our consumers and the world around us. We are UNAPOLOGETICALLY AUTHENTIC and whole heartedly believe the most "Off the Wall" thing you can do is be yourself. We are driven by a spirit of INGENUITY . And we are passionate about local COMMUNITIES .

And most of all, we are a family that has fun together.

Vans is part of VF Corporation, a purpose-led, performance-driven and value-creating organization. VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans, The North Face, Timberland, Jan Sport and Dickies. Founded in 1899, VF is one of the world’s largest apparel, footwear and accessories companies, with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels.

This position is responsible for developing and executing digital strategy, including creative social media strategy to build brand equity and product awareness, planning and optimization through social media, paid digital media, brand platforms coordination and ecomm support. This position generates relevant information about consumer insights through social listening and data management from website and campaigns.

• Manage the paid media strategy across the brand's third-party channels (3P/marketplaces)
• Oversee content creation for Vans Mexico's social media accounts
• Manage the social media strategy for Vans Mexico's accounts
• Track responses on social media accounts
• Paid Media planning and execution coordination (upper and lower funnel)
• Monitor the budget and track the creation of purchase orders and payments
• Manage Vans Mexico's CRM strategy

• Years of Related Professional
  
  Experience:
  
  +3 years
• English:
  Advanced level.
• Educational/Position Requirements: A career in marketing or business administration and experience in the digital area of retail brands

• Knowledge of ad campaign management on Meta, Google, and Tik Tok
• Knowledge of email marketing strategy and CRM
• Ad campaign management for third-party accounts (3P/Marketplaces)
• Experience in social media management

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

We just have one question, are you in?