Email Marketing Director

Junior Achievement is education for what's next. As a strategic partner working in collaboration with educators, employers, investors, leaders, and the communities they serve, we are dedicated to helping students achieve academically today and economically tomorrow. As a leader in experiential learning operating on a national scale with over a century of experience, we are driving toward lasting change. This means ensuring a generation of students has the transferable skills and competencies needed to navigate a rapidly changing world.

By delivering career-connected learning, we are invested in accelerating economic mobility through education. By helping students become confident, capable, and connected today, we can ensure they have access to opportunity-filled futures tomorrow. Junior Achievement reaches more than 4.6 million students annually across nearly 100 U.S. markets, and is part of JA Worldwide, which serves over 19.9 million students in more than 100 countries.

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The Email Marketing Director serves as the senior subject matter expert responsible for setting and advancing JA USA’s organization-wide email marketing strategy and strengthening email as an integrated audience engagement and conversion channel. This role leads the strategy, development, and continuous improvement of large-scale email initiatives, establishing scalable approaches to audience segmentation, personalization, lifecycle engagement, campaign planning and execution, measurement, and optimization.

Working independently and through cross-functional partnership and influence, the Email Marketing Director translates broader marketing and audience objectives into effective email strategies, standards, tools, and processes that improve campaign performance, audience relevance, and operational efficiency. The role establishes consistent practices for governance, data quality, brand alignment, compliance, testing, reporting, and measurement while leveraging automation, repeatable workflows, and performance insights to strengthen execution and inform future marketing priorities.

As an organization-wide resource and advisor, the Email Marketing Director partners with stakeholders to solve complex email marketing challenges, provide actionable recommendations, and build email marketing capability across the organization. The role also equips and supports JA associates across the country with the guidance, resources, and best practices needed to execute high-quality campaigns consistently and effectively.

Email Marketing Strategy & Campaign Leadership

• Develop and recommend the email marketing strategy, roadmap, and performance goals, aligning audience strategy, campaign priorities, cadence, and channel integration with department and broader marketing objectives
• Manage complex end-to-end email programs from concept through delivery and analysis, including campaign architecture, content strategy, scheduling, segmentation, personalization, testing, deployment, and optimization
• Develop and maintain department standards for compelling email copy, visual presentation, calls to action, responsive templates, brand voice, accessibility, and consistent user experience across devices and browsers

Audience Strategy, Measurement & Performance

• Develop advanced audience segmentation and lifecycle strategies using demographics, preferences, engagement, and behavior to improve relevance and strengthen subscriber relationships
• Design and manage a disciplined experimentation program, including A/B and multivariate testing, to improve content, timing, frequency, targeting, conversion, and campaign effectiveness
• Develop the email measurement framework and translate deliverability, open rate, click-through rate, conversion, and ROI data into strategic recommendations, investment priorities, and process improvements

Governance, Optimization & Innovation

• Oversee email database quality, list governance, opt-in practices, deliverability, sender reputation, and compliance with applicable data protection and email marketing requirements, including GDPR and CAN-SPAM
• Evaluate industry trends, platform capabilities, automation opportunities, and emerging practices, recommending innovations and scalable process improvements that strengthen efficiency, personalization, execution, and audience outcomes

Cross-Functional & Network Leadership

• Coordinate cross-functional planning with marketing, design, content,…