Senior Creative Lead

Location: Dallas (preferred) or Remote-US with Central/Eastern overlap
Compensation: $115,000-$145,000 base, plus meaningful equity
Department: Growth
Reports to: Director of Growth

We’re a leading marketplace dedicated to trading card games - Pokémon, MTG, Lorcana, and more - used by millions of collectors to buy, sell, and showcase their collections. Our operations team powers the logistics that ensure trading cards and collectibles move quickly and safely between sellers and collectors. We grew almost 30x last year, and we aren't slowing down.

We're hiring a Senior Creative Lead to own what Rare Candy makes and why. That covers organic social, paid ads, creator and UGC content, and every major launch.

We already have talented people making content, including our in-house creators and our co-founder Leonhart. What we need is the person who decides what gets made, writes the brief, gives the notes that make it better, and knows from the numbers what to do more of. You'll direct our social team, freelancers, and creator partners. You'll also run creative testing on paid, and turn what works into a system instead of a lucky week.

You’ll work directly with our Director of Growth and CEO on brand and messaging.

You already live in TCG internet. You know why a pull video took off, which creators the community trusts, and what makes Pokémon fans roll their eyes at a brand.

First 30 days: You've audited what we've published across organic and paid over the last six months and told us what's working and why. You've set a weekly creative rhythm with the team. Your first briefs are out.

By day 90:

• A dependable weekly creative pipeline is running on schedule.

• A structured paid-creative testing program is live, with a roadmap for hooks, formats, and creators.

• Creator and UGC content feeds into the same system as everything else, and the best of it gets adapted for paid.

• There's a backlog of concepts covering launches and the weeks after them.

• There's a creative performance report the team actually reads every week.

By the end of year one:

• Rare Candy has a voice and look people recognize without seeing the logo.

• Every launch has a creative plan that runs for weeks, not days.

• Creative testing is a measurable reason our acquisition costs are going down.

• You've grown into leading creative across Growth.

• Own creative strategy across organic social, paid acquisition, UGC, creators, and launches.

• Develop concepts and write briefs for Instapacks, drops, partnerships, and seasonal moments.

• Write hooks, scripts, and copy direction that the team and creators build from.

• Direct the output and priorities of our social team, freelancers, and production partners.

• Partner with Leonhart and our in-house creators on content and distribution.

• Review creative before it goes out, and give notes that make it better.

• Build a repeatable process for producing, reviewing, publishing, and testing creative.

• Run the paid-social testing roadmap, and find winning UGC to adapt for paid.

• Turn collector behavior, reviews, customer insights, and cultural moments into content.

• Keep a rolling content and launch calendar, and keep launches alive after week one.

• Use performance data to decide which concepts, hooks, formats, and creators to scale.

• Send a weekly creative performance recap.

• Set and protect Rare Candy's voice and visual approach.

• Work with our Director of Growth and CEO on brand positioning and messaging.

You start the morning in the paid dashboard. Two hooks from yesterday's Instapacks test are pulling ahead, so you brief three new variations and get them to the team before lunch.

Midday, you review the week's calendar with the…