Marketing Director

Martin Bionics was founded on the idea of restoring freedom to those with limb loss and limb difference - freedom from the constraints of traditional prosthetics & freedom to pursue the life they desire to cultivate. We endeavor to accomplish this through the provision of compassionate care within our own clinics as well as innovative technology, both in our clinics and broadly throughout the field.

Our business serves two primary audiences across our Patient Care and Product Sales segments. In Patient Care, we serve patients directly (B2C) while also building relationships with the physicians and other healthcare professionals who refer patients to us (B2B). In Product Sales, patient education remains a crucial part of the business, but our partners are the clinicians providing prosthetic care (B2B).

Together, these two segments allow Martin Bionics to support people with limb loss and limb difference both directly though our clinics and indirectly by equipping clinicians with innovative technology and solutions to improve patient care.

Martin Bionics exists to serve those with limb loss/limb difference by providing innovative technology & compassionate care designed to restore comfort, independence, and hope for a better life.

• Humane - Characterized by such behavior or disposition towards others as befits a human being.
• Humble - Marked by the absence of self-assertion or self-exaltation; modest, unpretentious; the opposite of proud.
• Honorable - Characterized by principles of honor, probity, or rectitude; upright, honest.
• Heroic - Having recourse to bold measures; boldly experimental; attempting great things.

Marketing Director

Title:

Marketing Director

Employment Type

Full-Time / Exempt

Location

Remote

Compensation

Competitive Salary & Benefits

The Marketing Director owns the marketing function across the entire organization (Patient Care & Product Sales), from brand awareness/management to lead generation. This individual will collaborate with senior leadership to develop big picture strategy and align on executional goals. As the leader of the marketing team, this person will translate the organizational strategy into action, developing team goals and leading from the front with a tangible contribution to execution.

Strategic Planning

• Collaborate with senior leadership on development and implementation of near- and long-term marketing strategic plan, aligning on revenue, profitability, and market share/expansion
• Together with senior leadership, R&D, and Finance, collaborate on the development of new product roadmaps, including pricing, GTM strategy, and revenue recognition, carrying through to execution

Market Positioning

• Build and maintain a robust understanding of the prosthetic landscape, including current & forecasted total addressable market, as well as subsets constituting target market
• Cultivate a working knowledge of competitive positioning (e.g. SWOT, Porter's Five Forces), informing overall marketing strategy, as well as specific campaign architecture

Brand Awareness & Management

• Own the company's marketplace perception & beliefs, proactively soliciting feedback from all constituencies (e.g., patients, referring physicians, prosthetists, business owners), aligning company position with organizational vision
• Articulate, enact, and protect a cohesive brand identity and voice, inclusive of acceptable use standards by both employees and partners
• Develop long-term sustainability strategy augmenting brand reputation, including partnerships toward positive earned media (e.g., product reviews, third-party endorsements)

Demand Generation

• Collaborate with business segment leaders to define & refine ideal customer profile, developing strategies to increase market development and penetration
• Contribute to sales-team-specific go-to-market strategies (e.g., Patient Care/Product Sales, Inside Sales/Outside Sales), articulating cogent value proposition
• Optimize paid media channel selection and spend, regularly evaluating advertising campaign efficacy against strategic goals
• Understand audience-specific resonant collateral, and generate new marketing content, ensuring creative velocity
• Establish and track marketing metrics (e.g., CPM/CTR/CPL, CAC, LTV), collaborating with senior leadership and marketing team on strategy & continued improvement
• Recruit, develop, and retain excellent marketing teams, including hands-on coaching and performance management
• Maintain a healthy working relationship…