Communications & Marketing Specialist

This position is a grade 116 on the salary schedule. Placement range: $23.52 to $26.87 per hour.

The Communications & Marketing Specialist is responsible for executing strategic communication initiatives that elevate the district’s brand, foster community engagement, and showcase student and staff achievements. This position supports a wide variety of internal and external communications, helping to ensure consistent, professional, and inspiring messaging across all platforms.

• Plan, develop, and manage communications and marketing campaigns that support district goals.
• Write, edit, and publish engaging content for newsletters, press releases, websites, and social media.
• Collaborate with schools and departments to ensure alignment with district branding and messaging.
• Assist with photo/video coverage of district events and manage visual assets.
• Update website content and manage email campaigns using content management and communication systems.
• Analyze metrics (website, email, and social media) to improve outreach strategies.
• Support all phases of district events — planning, setup, execution, and breakdown.
• Contribute to strategies that build positive public perception and awareness of the district.
• Write and assist in the dissemination of district-wide notifications, including emergency alerts, closures, and urgent parent communications.
• Have reliable transportation to regularly commute between District sites and work flexible hours to occasionally accommodate evening and weekend events and meetings
• Additional duties as assigned

• 2+ years of experience in communications or marketing
• Proficiency with Adobe Creative Suite, Canva, social media platforms, and Google Workspace
• Excellent written and verbal communication skills

• Bachelor’s Degree in Communications, Marketing, Public Relations, or related field. Experience in K-12 education or nonprofit marketing
• Familiarity with SEO, SEM, and web analytics tools
• Photography, videography, and design experience
• Knowledge of communication best practices in diverse communities

• Department organization, methods, standards and practices.
• Marketing principles, techniques, and best practices (digital and traditional)
• Content marketing, SEO/SEM, and social media strategies

• High-level translation and interpretation of English and Spanish
• Developing compelling content for various platforms (blogs, social media, email)
• Graphic design, photography, and video editing (e.g., Canva, Adobe Creative Suite)
• Regular interpretation in front of large audiences (50-100 people)
• Using marketing automation tools (e.g., Hub Spot, Marketo)

• Interface effectively with other departments, school personnel, other maintenance staff, and business contacts from outside of the District
• Demonstrate fluency in both spoken and written English and Spanish, including the ability to accurately interpret and translate complex information, conduct clear and effective communication, and understand nuanced language and cultural contexts in both languages
• Align marketing efforts with organizational goals
• Prioritize multiple tasks, work under stress, take direction, and work with frequent interruptions
• Build and maintain relationships with vendors and partners
• Work independently and as part of a team

• Teamwork
• Planning Ahead
• Developing Others
• Communication

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with…